Senior Product Marketing Manager, AI Solutions

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $165k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own go-to-market strategy and hands-on growth execution for G2 AI Solutions, spanning G2.ai through migration into G2.com • Define target audiences, differentiated positioning, messaging, and channel strategy for AI products • Test assumptions through experiments, customer conversations, and early pilots • Run campaigns, community seeding, lifecycle nurture, and early pipeline-generation activities • Own early-stage pipeline and revenue visibility and run acquisition and activation experiments • Partner with Sales and RevOps to define revenue readiness and hand off to scaled GTM • Conduct user interviews, concept tests, and early-access pilots • Monitor competitive landscape and category trends and provide market insight to Product • Build and maintain a network of early users and prospective customers • Partner with Sales Enablement on narratives, proof points, collateral, and field feedback • Seed adoption through G2’s existing seller and customer base • Translate product direction into executable GTM plans, frameworks, and messaging • Collaborate with Demand Gen, Content, Communications, Product, and PMM peers • Communicate GTM direction, experiment results, and recommendations to leadership and Product • Maintain AI-powered GTM and software-discovery market intelligence • Help maintain a high hiring bar for the PMM function

🎯 Requirements

• 7+ years of product marketing, growth marketing, or GTM strategy experience in B2B SaaS • At least one experience getting a product off the ground with little to no playbook • Proven ability to take a product from zero to revenue through growth or demand campaigns, pipeline building, and early revenue generation • Experience in an early-stage or new-product environment • Comfortable with data, experimentation, testing frameworks, hypothesis validation, and data storytelling • Strong cross-functional relationship-building across Marketing, Sales, Product, and Leadership • Clear, confident written and verbal communication skills • Comfortable working in ambiguity • Deep familiarity with or genuine curiosity about AI and its impact on software buying behavior • Experience with PLG or self-serve motions • Comfortable owning a broad, evolving portfolio of multiple AI products • Willingness to travel for company events, product offsites, and customer-facing meetings as needed • Must be authorized to work in the United States without restriction • Must not require current or future sponsorship to work in the United States

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse work environment • People-led employee resource groups • G2 Gives philanthropic program • Company events, product offsites, and customer-facing travel opportunities