Senior Product Marketing Strategist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $94.9k - $130.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Develop and evolve marketing strategies with business partners • Translate business objectives, opportunities, and challenges into consumer insight-driven strategies • Support annual marketing planning, intake briefs, marketing briefs, messaging frameworks, value propositions, and strategic recommendations • Partner with the Insights team to identify research opportunities and translate findings into actionable consumer insights • Collaborate with Brand Strategy to reinforce brand positioning from intake through execution • Partner with Customer Life Cycle Marketing, Analytics, Creative & Content, and cross-functional agile teams • Translate strategy into go-to-market execution • Ensure campaign plans, measurement frameworks, KPIs, and creative execution align with business objectives and overarching strategy • Monitor industry trends and competitor activity • Champion consumer-centric thinking while honoring business priorities and enterprise goals • Manage stakeholder alignment across business, marketing, and support functions • Capture and share key learnings • Develop scalable tools and playbooks • Recommend optimization opportunities to enhance effectiveness • Lead and support special projects advancing priorities and continuous professional growth • Report to the Director of Portfolio & Product Marketing Strategy

🎯 Requirements

• Bachelor’s degree • 6+ years of experience in product marketing, brand marketing, marketing strategy, go-to-market planning/development, or a related role leading cross-functional initiatives within a matrixed organization • Strong project and initiative management skills • Experience managing timelines, dependencies, risk mitigation plans, messaging frameworks, and value propositions • Ability to provide constructive input during creative review processes • Excellent communication skills • Ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts • Strong collaboration skills • Ability to influence stakeholders in a matrixed organization • Ability to thrive in a white space environment • Strategic thinking and execution skills • Ability to adapt to evolving priorities and help shape a newly established role • Preferred: Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field • Preferred: Experience in healthcare, insurance, finance, other regulated industries, or large multi-brand organizations • Preferred: Background in strategic planning and translating business objectives into marketing strategies • Preferred: Experience collaborating with insights, creative, legal, compliance, and other teams • Must work Central Standard Time (CST) or Eastern Standard Time (EST) hours • Home internet with at least 25 Mbps download and 10 Mbps upload • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based upon company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Occasional travel to Humana offices for training or meetings • Remote work arrangement • Dedicated workspace and internet requirements supporting work from home