Executive Director – Digital Product Growth and Membership

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🔥 3 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $175.1k - $334.8k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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CVS Health Careers

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛒 Retail

📦 Logistics

Healthcare • Retail • Logistics

CVS Health Careers is the recruitment and employer branding arm of CVS Health, showcasing job opportunities across the company's broad operations—pharmacy retail stores, pharmacy services, health care clinics, distribution warehouses, corporate functions and transportation. The careers site emphasizes purpose-driven work focused on improving access, affordability and quality of health care, and highlights a large workforce (300,000+ employees), inclusive culture, benefits, and hiring resources for applicants.

📋 Description

• Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses • Partner with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention to define end-to-end digital patient experiences • Define digital pathways and platform capabilities spanning acquisition, sales and lead conversion, field outreach, membership and rostering, patient engagement and retention, and value-based care program engagements • Establish shared outcome metrics tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency • Lead multidisciplinary product, engineering, data, Salesforce/platform, and UI/UX teams • Translate growth, retention, and clinical engagement strategies into product specifications, software architectures, technology roadmaps, and CRM/Epic integration pathways • Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic EHR workflows • Optimize patient conversion funnels, reduce drop-off, enhance service recovery pathways, and manage at-risk membership flow-through • Build and develop high-performing product and engineering teams • Foster a culture of curiosity, resilience, problem-solving, joy, and high engagement

🎯 Requirements

• Bachelor’s degree required • Graduate degree and/or clinical background (RN, MD, DO, NP, PA) preferred • 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management • Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways • Proven ability to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders • Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows • Understanding of how external marketing/sales feeds enrich patient onboarding and scheduling workflows • Deep familiarity with patient acquisition strategies and patient retention pathways • Track record of leading cross-functional engineering, data, and product teams to deliver high-scale consumer engagement tools and growth technologies • Exceptional analytical rigor and ability to translate funnel friction and patient drop-off into structured product requirements • Ability to operate strategically with executive leadership and deeply engage in technical and operational execution • Demonstrated ability to lead high-trust teams • Location remote anywhere in the U.S. • Ability to travel domestically, generally once per quarter or more frequently

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program • Equity award program • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting physical, emotional, and financial well-being

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