Director of Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $190k - $250k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Vitally.io

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Vitally. io is a comprehensive Customer Success Platform that aims to transform and scale customer success processes with real-time data and integrations. The platform provides a suite of tools designed to boost productivity, improve collaboration, and deliver insights for Customer Success teams. Vitally. io offers features such as automation of workflows, health scores, actionable dashboards, and customer feedback surveys. It helps companies manage their customer relationships more effectively by centralizing customer data and facilitating team collaboration through customizable workspaces and integrated applications.

📋 Description

• Define where Vitally’s next increment of qualified pipeline should come from • Build an integrated growth strategy aligned to revenue goals, ICP, product strategy, and market priorities • Develop understanding of Vitally’s buyers, segments, and buying behavior • Partner with Sales, Customer Success, Product Marketing, and RevOps to identify high-potential audiences and accounts • Balance near-term pipeline needs with long-term demand creation • Develop campaigns connecting product launches, editorial content, thought leadership, research, events, paid media, web, and Sales activation • Create programs and offers for buyers at different awareness and intent stages • Build repeatable campaign motions • Ensure Marketing investments have a path to qualified pipeline and revenue • Build lifecycle and nurture strategies across the buyer journey • Design journeys around buyer behavior, intent, segment, and stage • Own website conversion strategy, testing, and optimization • Identify funnel friction and drop-off and build improvement programs • Coordinate buyer experience across email, web, content, paid, events, and Sales engagement • Define paid acquisition strategy and own investment decisions • Evaluate paid performance against pipeline quality and revenue • Use paid to test audiences, offers, messages, and demand-creation motions • Direct agencies and specialist partners toward business outcomes • Partner with RevOps to build a clear view of Marketing performance across the funnel • Evaluate channel efficiency alongside customer quality, conversion, pipeline, and downstream revenue • Translate performance data into investment and testing decisions • Establish an experimentation cadence • Communicate growth engine health to senior leadership • Build Vitally’s growth engine for its next chapter

🎯 Requirements

• 10+ years of B2B SaaS marketing experience across growth, demand generation, performance, or revenue marketing • Experience owning Growth or Demand Generation strategy at a senior level • Track record of building qualified pipeline across multiple acquisition channels • Strong understanding of paid acquisition, with experience well beyond paid media alone • Experience with integrated campaigns, lifecycle and nurture, web conversion, segmentation, and experimentation • Strong business and revenue acumen and ability to connect Marketing performance to company outcomes • Experience partnering deeply with Sales and RevOps • Ability to interpret funnel and performance data and turn it into strategic action • Experience managing agencies, freelancers, or specialist partners • Strong strategic judgment paired with willingness to be hands-on • High curiosity, experimentation mindset, and comfort challenging assumptions • Ability to move quickly and operate in ambiguity without sacrificing analytical rigor • Experience helping a B2B SaaS company move upmarket • Experience diversifying a growth engine historically dependent on paid acquisition or inbound demand • Experience launching a new product or materially changing a company’s GTM motion • Experience marketing AI or AI-native products • Experience selling to Customer Success, Revenue, or other B2B SaaS leaders • Experience in environments where senior leaders combine strategy with execution

🏖️ Benefits

• 100% of health/dental/vision insurance premiums covered by us • 401k through Empower • Commuter benefits • Unlimited PTO with a minimum we require you to take off • Flexible work hours and work-from-home policy • Yearly education stipend towards your professional development • Equity

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