Executive Director – Digital Product Growth and Membership

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🔥 0 minutes ago

🏈 Alabama, Arizona, +42 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote 🍑 Georgia – Remote

💵 $175.1k - $334.8k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses • Shape digital pathways and platform capabilities driving patient acquisition, engagement, and long-term membership retention • Partner with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention • Lead multidisciplinary Product, Engineering, Data, Salesforce/Platform, and UI/UX organizations • Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement • Establish shared outcome metrics tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency • Build scalable platforms across Marketing, call-center workflows, Field Outreach, PRM Operations, and Retention programs • Translate growth, retention, and clinical engagement strategies into product specifications, software architectures, and CRM/Epic integration pathways • Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic workflows • Optimize patient conversion funnels, reduce drop-off, improve service recovery, and manage at-risk membership flow-through • Lead, mentor, and build high-performing product and engineering teams • Foster a culture of curiosity, resilience, problem-solving, and joy

🎯 Requirements

• Bachelor’s degree required • 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management • Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways • Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows • Understanding of external marketing/sales feeds enriching patient onboarding and scheduling workflows • Deep familiarity with patient acquisition strategies, including digital marketing, omnichannel media, sales call centers, outreach programs, and external partnerships • Deep familiarity with patient retention pathways, including Patient Engagement Escalations Programs, membership roster management, service recovery, and value-based programs • Track record leading cross-functional engineering, data, and product teams delivering high-scale consumer engagement tools and growth technologies • Exceptional analytical rigor and ability to frame funnel friction and patient drop-off into structured product requirements • Ability to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders • Ability to operate strategically with executive leadership while engaging deeply in technical and operational execution • Demonstrated ability to lead high-trust teams with empathy, optimism, and rigor • Domestic travel approximately once per quarter, potentially more frequently

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program • Equity award program • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting physical, emotional, and financial well-being • Remote work arrangement

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