Director, Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

⛷️ Utah – Remote

⛷️ Utah – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SalesRabbit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 Private Equity Round on 2021-12

SaaS • B2B • Enterprise

SalesRabbit is a comprehensive field sales management platform designed to streamline the sales process for door-to-door and field sales teams. The platform offers a wide array of applications and tools, including lead generation, area scoring, sales reporting, digital contracts, solar system design, and more. SalesRabbit caters to industries like solar, roofing, telecommunications, and more, providing tailored solutions for businesses of all sizes. With features like machine learning, gamification, and digital proposals, SalesRabbit elevates field sales teams' performance, making them more efficient and productive. The platform is trusted by over 85,000 sales professionals and supports seamless workflow optimization and sales automation.

📋 Description

• Own acquisition and conversion strategy connecting marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio • Translate go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners delivering it • Set priorities, allocate investment, improve performance, and explain commercial results • Strengthen PPC and SEM while developing acquisition opportunities across existing products and the RoofRabbit launch • Lead paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events • Partner with Product Marketing on buyer segmentation, positioning, product launches, sales enablement, competitive intelligence, and customer adoption and expansion • Coordinate with Brand and Content on creative and organic demand, and with Product on activation, self-service conversion, and sales-assisted product-led growth • Personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale • Use AI and automation for research, segmentation, campaign development, personalization, experimentation, and analysis • Build growth plans with pipeline commitments, investment assumptions, conversion goals, and priorities across products, audiences, and buying motions • Own PPC and SEM performance, integrated campaigns, targeting, bidding, offers, creative, landing pages, and conversion paths • Lead prospect nurture, trial communications, reactivation, and lifecycle programs • Direct paid media and specialist partners with accountability for commercial outcomes • Establish shared funnel definitions, qualification criteria, Sales handoff standards, and performance measures • Lead funnel reviews, corrective actions, experimentation, reporting, and investment decisions • Partner with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs • Develop target-account programs with Sales and own commercial strategy for conferences, executive dinners, webinars, partner events, and field programs • Establish the Growth Marketing function, sequence hiring and development, coach employees and partners, and make resource decisions • Communicate performance, distinguish evidence from assumptions, and escalate material risks with options and recommendations

🎯 Requirements

• 8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility • Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment • Ownership of meaningful acquisition investment and measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency • Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis • Strong lifecycle marketing and experimentation skills • Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value • Experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs • Experience working with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility • Ability to translate Product Marketing positioning and buyer insight into offers, campaign briefs, and conversion experiences • Experience developing ABM or field programs tied to measurable commercial outcomes • Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it • Strong judgment under constraints, including stopping ineffective work and reallocating resources • Clear executive communication and ability to align senior stakeholders around decisions and commitments • Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with demonstrable repeatable workflows • Preferred experience in roofing, home services, construction technology, field sales, or vertical SaaS • Preferred experience marketing a multi-product portfolio or platform • Preferred experience scaling both sales-led and product-led acquisition motions • Preferred experience developing ABM and field programs producing measurable commercial results • Preferred experience in founder-led, private-equity-backed, or significant transformation environments

🏖️ Benefits

• 20 days of PTO • 10 paid holidays • Medical, Vision, Dental, and Basic Life Insurance • 401(k) employer match • Company phone plan

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