App Messaging Product Manager

Job not on LinkedIn

🔥 13 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $83.4k - $203.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Own the vision, strategy, roadmap, and performance of app messaging capabilities • Support customer engagement across digital channels • Serve as the primary liaison between business, marketing, technology, and analytics teams • Translate customer and business needs into scalable product solutions • Drive prioritization, experimentation, measurement frameworks, and continuous optimization • Improve engagement, adoption, and customer experience • Lead stakeholders and influence cross-functional teams to deliver high-impact outcomes

🎯 Requirements

• 5+ years of digital product management or ownership, or customer engagement experience • 5+ years defining product strategy, roadmaps, and requirements for customer-facing digital products • 5+ years working in healthcare, retail, loyalty, or customer engagement environments • 5+ years with web or mobile app messaging, push notifications, in-app messaging, email, and SMS campaign execution • 5+ years prioritizing features and initiatives based on customer impact, business value, and technical considerations • 5+ years defining and tracking product KPIs and using performance metrics to inform roadmap priorities • 3+ years with campaign analytics, testing methodologies, and performance optimization best practices • 3+ years using product management reporting tools such as Jira or a similar tool • 3+ years with analytical and reporting skills and communicating performance insights clearly • 3+ years managing multiple priorities and collaborating across cross-functional teams • 2–3 years developing app or web messaging strategy to drive engagement, adoption, and customer action • 2–3 years using mobile engagement tools such as Braze, Adobe, Branch, and/or similar tools for campaign execution and reporting • 1–2 years using AI tools for standardized reporting across platforms • Bachelor’s degree in business, Technology, Finance, Engineering, or related field or equivalent work experience • Effective communication skills • Mindfulness, organization, and project management capabilities

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting physical, emotional, and financial well-being • CVS Health bonus, commission or short-term incentive program in addition to base pay