Demand Generation Manager

Job not on LinkedIn

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $90k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CyberSheath

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

🎖️ Defense

🔒 Cybersecurity

💰 Private Equity Round on 2021-12

Consulting • Defense • Cybersecurity

CyberSheath is a cybersecurity company that specializes in helping clients achieve compliance with the Department of Defense's Cybersecurity Maturity Model Certification (CMMC) and related NIST standards. With a long-standing track record, they assess, implement, and manage security measures to ensure their customers meet rigorous cybersecurity requirements. CyberSheath offers tailored managed services and innovative solutions, including their Federal Enclave, to facilitate rapid compliance for defense contractors.

📋 Description

• Develop and execute a scalable, full-funnel demand-generation strategy aligned with revenue objectives, ideal customer profile, priority verticals, buyer personas, and sales motions • Build integrated campaigns that create awareness, capture demand, nurture prospects, accelerate opportunities, and support expansion or cross-sell opportunities • Define targeted campaigns for DIB owners and executives, CISOs, CIOs, IT directors, compliance leaders, security practitioners, contracts leaders, and operations stakeholders • Translate complex compliance and security topics into clear, buyer-centered messaging • Establish campaign themes and content pillars around CMMC 2.0, NIST SP 800-171, DFARS, CUI protection, assessments, remediation, managed services, and secure federal enclave offerings • Plan, launch, manage, and optimize campaigns across email, paid media, organic social, webinars, virtual events, field events, partner marketing, landing pages, content syndication, and retargeting • Develop campaign briefs, coordinate campaign assets, manage campaign calendars, and run A/B tests • Support event and webinar demand generation, including registration, promotion, attendance conversion, follow-up nurture, and opportunity acceleration • Define lead stages, scoring, routing, qualification criteria, service-level expectations, and feedback loops with Sales • Build nurture programs, segment audiences, improve lead routing, and develop account-based marketing programs • Own campaign reporting, attribution, funnel analysis, performance reviews, budget optimization, and marketing ROI measurement • Collaborate with Sales, product, service delivery, customer success, cybersecurity subject-matter experts, operations, creative, digital, and external partners • Equip sales teams with campaign context, prospect insights, follow-up guidance, relevant content, and messaging • Within the first 90 days, understand services, target customers, sales process, existing programs, conversion data, and go-to-market priorities; establish reporting and launch or refine priority programs

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related discipline; equivalent relevant experience will also be considered • 5+ years of progressive B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign experience • Demonstrated success building multichannel campaigns that produced measurable pipeline and revenue impact • Experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions • Strong knowledge of audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution • Experience using CRM and marketing-automation platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems • Proficiency with marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools • Excellent written, verbal, and presentation skills, with ability to simplify technical concepts • Strong project-management skills, attention to detail, and ability to manage multiple campaigns and deadlines • Comfortable working cross-functionally and influencing stakeholders without direct authority • Practical test-and-learn mindset with strong ownership and accountability • Must be a U.S. citizen residing in the continental United States • Preferred: cybersecurity, CMMC, NIST SP 800-171, DFARS, FedRAMP, government contracting, defense technology, compliance services, managed security services, account-based marketing platforms, intent-data providers, webinar platforms, paid media, SEO, LinkedIn advertising, retargeting, content syndication, conversion-rate optimization, external agency/vendor management, or high-growth B2B technology experience

🏖️ Benefits

• Fully remote role • Limited travel to industry events and offsite meetings