Demand Generation Manager

🔥 10 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EnableComp

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 Venture Round on 2022-07

Consulting • Insurance • Logistics

EnableComp is a company that specializes in revenue cycle management (RCM) for healthcare providers and health systems across the United States. They focus on processing complex claims related to Veterans Administration, Workers' Compensation, Motor Vehicle Accidents, and Out-of-State Medicaid, as well as denial management for all payer classes. By leveraging intelligent automation and their proprietary E360 RCM™ platform, EnableComp helps healthcare providers increase revenue, control costs, and streamline billing processes. With expertise in handling complex claims, the company ensures accurate and timely reimbursement, providing significant uplift to collections and improving the financial performance of its clients.

📋 Description

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels • Own marketing-sourced pipeline targets and report campaign performance against revenue goals • Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance • Own funnel content end-to-end, including blog posts, ebooks/guides, landing pages, and nurture email copy • Ensure campaign content reflects current positioning and messaging • Establish a scalable content calendar and production workflow • Build and manage lead nurture email programs and campaign workflows in HubSpot • Partner with the GTM Engineer on campaign automation and data requirements • Monitor and troubleshoot campaign-level workflow issues and escalate systemic issues • Partner on webinar and event promotion, registration goals, and post-event lead nurture • Partner with Product Marketing on narrative, positioning, and competitive messaging • Partner with SDRs on lead handoff, MQL quality feedback, and conversion tracking • Analyze campaign and content performance to optimize MQL volume, conversion rate, and cost per acquisition • Stay current on emerging channels and AI-powered marketing/content tools • Report to the VP, Marketing and collaborate cross-functionally with Product Marketing, Commercial Enablement, Event Marketing, Strategic Partnerships, and SDR teams

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role • Experience with marketing automation platforms, preferably HubSpot • Experience with CRM systems, including Salesforce • Strong writing skills for blog posts, email copy, and landing page copy • Strong analytical skills and experience interpreting campaign data • Ability to partner with technical GTM/RevOps functions on automation and data needs • Regular and predictable attendance • Strong computer proficiency • Proficiency with MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology • Self-directed and comfortable owning ambiguous, cross-functional problems • Strong project management and prioritization skills • Ability to run multiple campaigns simultaneously • Bias toward experimentation and iteration, including AI-enabled content and marketing tools • Ability to work at a computer for extended periods • Ability to perform essential duties satisfactorily, with or without reasonable accommodation

🏖️ Benefits

• Professional growth and development support • Tools, resources, and support to thrive and grow career • Flexible work environment • Work-life balance • Minimal travel, primarily occasional team or company offsites • Remote work option • Equal opportunity employment