Director of Product Marketing – Identity Security

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Cyera

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Develop and execute the go-to-market strategy for Cyera’s Identity Security solution • Own strategic storytelling, messaging, and positioning for Cyera’s Identity Security portfolio • Define category-defining narratives positioning Cyera at the convergence of identity, data, and AI security • Translate complex technical capabilities into compelling customer stories for executive and technical audiences • Partner with Product Management to translate technical capabilities into customer-centric benefits • Create sales enablement materials, including presentations, case studies, whitepapers, and battle cards • Conduct market research on customer pain points, competitive landscape, and industry trends • Collaborate with demand generation and digital marketing teams on awareness and lead-generation campaigns • Contribute to blog posts, webinars, videos, and industry events as a thought leader • Monitor and measure product marketing initiatives and optimize strategies using data-driven insights • Partner with Product Management, Engineering, Sales, Customer Success, and Analyst Relations

🎯 Requirements

• 7+ years of product marketing experience in cybersecurity, identity security, AI security, or adjacent enterprise security markets • Deep understanding of identity security, including human and non-human identities, identity governance, privileged access, and modern identity architectures • Understanding of AI, data security, and the convergence of identity, data, and AI security • Ability to translate complex technical concepts into clear, customer-focused messaging • Exceptional storytelling skills for executive and technical audiences • Experience developing and executing go-to-market strategies for enterprise security products • Proficiency creating sales enablement and marketing content for technical and business audiences • Experience working cross-functionally with Product Management, Sales, Engineering, and Analyst Relations • Ability to manage multiple priorities in a fast-paced environment • Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA is a plus)

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors