Director, Downstream Product Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $182.8k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Spring Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

📋 Description

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions • Partner with revenue leaders to define stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business • Partner with Enablement to determine field needs and drive the training and readiness timeline • Partner with Growth Marketing on campaign themes, priority topics, and the original research agenda • Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and AI-powered search and discovery visibility • Refine the downstream team’s AI-native production engine, including agents and workflows that turn approved messaging and source content into on-brand assets at scale • Lead, develop, and prioritize the downstream Product Marketing team • Drive adoption of go-to-market materials across the revenue organization • Reduce marketing asset production time through AI-enabled workflows while maintaining quality, brand consistency, and factual accuracy • Deliver finalist and executive-level sales materials for complex enterprise opportunities • Deliver priority go-to-market programs and materials on time and aligned to revenue milestones

🎯 Requirements

• 10+ years of experience in product marketing, including significant experience in enterprise B2B or B2B2C environments • 4+ years of experience leading and developing high-performing teams • Proven track record owning go-to-market strategy and execution across new business, renewals, and expansion • Deep experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams • Exceptional writing, editing, storytelling, and presentation skills • Judgment to simplify complex ideas for executive and customer audiences • Hands-on experience using generative AI and agentic tools to improve marketing workflows, speed, and scale • Strong analytical skills and ability to connect marketing activity to measurable business outcomes • Proactive, highly organized approach to leading complex programs with many stakeholders and deadlines • Ability to travel approximately 15% of the year • Experience in mental health, healthcare, employee benefits, or another highly regulated industry (nice to have) • Experience marketing to complex B2B2C audiences, including employers, consultants, health plans, providers, and consumers (nice to have)

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring • One Medical accounts for you and your dependents • HSA and FSA plans, with Spring contributing up to $1K for HSAs depending on plan type • Employer sponsored 401(k) match of up to 2% • Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents • Competitive paid time off policies including vacation, sick leave and company holidays • Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure • Access to Noom weight management program • Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses • Access to Wellhub for fitness, mindfulness, nutrition, and sleep • Access to BrightHorizons sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year • $200 per year donation matching