Director, Product Marketing – Health Systems

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🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $140k - $170k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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The Health Management Academy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

The Health Management Academy is a premier membership-based community founded in 1998 that serves healthcare's most influential CXOs from top U. S. health systems and decision-makers from innovative industry companies. The organization focuses on cultivating exceptional peer groups, offering original market insights, world-class leadership development programs, and novel member alliances. Its industry-leading solutions help member companies facilitate meaningful relationships, navigate strategic transformations, and address critical industry issues with disruptive solutions. The Academy is committed to fostering connections through executive peer learning, supporting professional growth, and delivering actionable data and insights on key healthcare challenges.

📋 Description

• Own positioning, messaging, and value proposition development for assigned THMA offerings, including persona-specific narratives • Conduct and synthesize buyer and customer research, sales feedback, member insight, win/loss themes, and competitive intelligence • Build AI-native product marketing workflows and measure value and ROI • Lead go-to-market planning for new offerings, product updates, and priority initiatives • Own sales enablement materials and train sales and member-facing teams • Build and maintain customer proof inventory from member success stories and program KPIs • Track competitor positioning, market trends, and category shifts and create competitive assets • Represent the market to Product and Offering leadership, informing roadmap, packaging, and launch priorities • Define and report on launch adoption, pipeline influence, conversion, enablement usage, and win/loss metrics • Partner with Digital and Content teams to translate positioning into campaigns

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field • 8+ years in product marketing or strategic marketing roles • B2B experience required; healthcare experience strongly preferred • Experience building positioning and messaging frameworks, including personally conducted buyer interviews and segmentation • Sales enablement experience with playbooks, battlecards, and training • Go-to-market launch experience from planning through post-launch measurement • Competitive intelligence or customer research experience • Strong writing, presentation, and cross-functional influence skills • AI-curious with a demonstrated track record of building AI workflows in product marketing • Ability to translate complex offerings into buyer-ready narratives for lay and specialized audiences • Salesforce fluency required; Marketo experience preferred • Comfort operating in a subscription, membership, or research-services business model • Experience with member, community, or customer marketing • High emotional intelligence and ability to manage competing priorities across stakeholder groups • Confidence presenting to and working with executive leadership • Results-oriented, commercial, data-driven approach to decision-making • Approximately 25% travel required

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) matching • Cell phone reimbursements • Commuter reimbursements • Generous paid time off • Paid parental leave • Learning and development programs • Coaching for working parents and caregivers • Free therapy and professional coaching sessions • One-on-one financial coaching • Free legal support services