Director of Product Marketing

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Consensus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

<Consensus> is a SaaS product experience platform that automates on-demand video demos, interactive product tours, and product simulations to enable buyer-led experiences and scale presales and sales. It leverages AI to personalize demos, surface buyer signals and stakeholder insights (Demolytics), and integrates with enterprise tech stacks to shorten sales cycles, increase deal sizes, and improve presales efficiency. Consensus targets GTM teams—presales, sales, marketing, and customer success—at B2B and enterprise software companies.

📋 Description

• Own the category narrative, positioning, and messaging architecture • Own pricing and packaging strategy across the portfolio by use case • Lead market and customer intelligence across the market, ICP, personas, and competitors • Own the release-to-launch motion, including naming, positioning, GTM strategy, and enablement • Partner strategically with Product across the development lifecycle and roadmap • Own competitive strategy, closed/won analysis, and sales differentiation • Enable GTM teams with narrative assets, first-call decks, and portfolio-selling enablement • Manage the Customer Advisory Board, analyst relationships, and advocate relationships • Drive product adoption, pipeline, expansion, and adoption outcomes with Demand Gen, Sales, and CS • Partner across Marketing to communicate the product story and customer success • Measure results across product adoption, market awareness, pipeline, expansion, win rates, competitive displacement, ACV, attach, and expansion

🎯 Requirements

• 10+ years in product marketing • Proven track record as a product marketing leader who has built and run the function and delivered results • Domain experience strongly preferred in demo automation, sales/buyer enablement, revenue technology, or GTM/PLG SaaS • Experience marketing to pre-sales, revenue, and marketing leaders preferred • Strategic expertise in positioning, pricing, and market strategy • Ability to influence executives, Product, and Sales as a peer • Fluent use of AI for research, messaging, competitive intelligence, enablement, and analysis • Ability to set targets, measure performance, and use data to evaluate results • Skilled writer and presenter able to simplify complex ideas across written, video, and in-person formats • Track record of bold, creative messaging • Comfortable working with ambiguity and speed • Strong cross-functional collaboration skills • Good sense of humor

🏖️ Benefits

• Employer contribution towards health insurance • Dental and vision coverage • Employer HSA contributions • HSA/FSA programs • 401(k) with company-matching contributions • Paid parental leave • Unlimited PTO • 12 company holidays • Birthday day off • Flex Fridays, with every third Friday of the month off • Flexible remote work environment • Top-tier work-from-home setup provided • Professional development program • Two paid volunteer days each year