Director, Product Marketing

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NASCO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1987

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

NASCO is an independent subsidiary of Blue Cross Blue Shield of Michigan, specializing in innovative technology solutions for the healthcare ecosystem. With a strong focus on healthcare payers, NASCO delivers products and services designed to improve health outcomes through interoperability and advanced healthcare IT. The company leverages decades of expertise to align with health plan strategies, helping customers adapt to a rapidly evolving market and drive innovation for better health outcomes.

📋 Description

• Own product marketing strategy, positioning, messaging, value propositions, and go-to-market plans for a defined portfolio of healthcare SaaS solutions • Develop differentiated product narratives, proof points, and executive-ready messaging frameworks • Translate complex product capabilities, technical concepts, regulatory considerations, and market dynamics into customer-focused stories • Define and govern messaging standards across buyer personas, market segments, use cases, product lines, and customer-journey stages • Lead cross-functional go-to-market planning for products, enhancements, strategic initiatives, and portfolio priorities • Direct creation and improvement of sales enablement materials, including brochures, battlecards, pitch decks, sales sheets, FAQs, case studies, talk tracks, demo scripts, objection-handling guidance, and executive briefing materials • Partner with Sales and Sales Enablement to improve commercial readiness and customer conversations • Lead market, customer, buyer, competitive, product performance, adoption, and voice-of-customer research • Collaborate with content, communications, creative, digital marketing, demand generation, product management, customer success, legal, compliance, clinical, and executive stakeholders • Build scalable product marketing processes, templates, governance practices, and operating rhythms • Manage, coach, develop, and provide work direction to 1–2 product marketing associates • Oversee product marketing budgets, vendor relationships, campaign or launch spend, and resource allocation

🎯 Requirements

• Advanced ability to develop product marketing strategy, positioning, messaging, value propositions, launch plans, enablement strategies, and go-to-market frameworks for complex B2B solutions • Exceptional executive communication, writing, editing, presentation, storytelling, and stakeholder-influence skills • Ability to synthesize complex technical, operational, clinical, regulatory, customer, and commercial information • Strong strategic planning, prioritization, program management, and change management skills • Ability to partner with Product Management, Sales, Client Success, Marketing, Communications, Legal, Compliance, Clinical, and executive stakeholders • Strong understanding of market research, buyer insights, competitive analysis, voice-of-customer methods, product adoption metrics, and commercial performance indicators • Ability to establish scalable processes, quality standards, governance practices, and reusable tools • Ability to manage a small team, set priorities, provide coaching and feedback, support performance management, and develop team capabilities • Ability to manage budgets, evaluate vendor spend, plan resources, and make financially responsible recommendations • 8 years of experience in product marketing, go-to-market strategy, product strategy, B2B marketing, solutions marketing, sales enablement, or related discipline • 5 years of experience marketing complex technology, software, data, consulting, or professional services offerings • 5 years of experience developing product positioning, messaging, value propositions, launch plans, sales enablement content, or executive-ready product narratives • 5 years of experience applying market, customer, buyer, competitive, product adoption, or voice-of-customer research • 5 years of experience partnering with cross-functional teams • 3 years of experience leading strategic product launches, portfolio-level go-to-market initiatives, product marketing workstreams, or cross-functional programs • 2 years of experience managing, coaching, or providing formal people leadership • 2 years of experience managing budgets, vendor relationships, resource planning, campaign spend, launch spend, or related marketing investments • Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field • Ability to work at a workstation for 8 hours • Must have legal authority to work in the US

🏖️ Benefits

• Fully remote home-office work • Blue Cross Blue Shield medical, dental, and vision plans • Telehealthcare for medical and behavioral visits • Generous PTO with buy/sell options • 9 company holidays, a floating day off, and a day off for volunteering • Employee Assistance Program • Wellness program with insurance discounts or credit toward health-related items • 401K plan with employer matching contributions • Company-funded spending/reimbursement accounts for out-of-pocket medical expenses • Bonus and recognition programs • Tuition assistance • Consultation with financial planner • Basic Life & AD&D Insurance • Short- and Long-Term Disability Insurance • Supplemental Term Life Insurance available • Group discount programs for mobile and technology services • Comprehensive e-learning and performance support library available on demand at no cost