Senior Product Marketing Manager

Job not on LinkedIn

🔥 3 hours ago

🇺🇸 United States – Remote

💵 $120k - $155k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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GEOTAB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

GEOTAB is a world-renowned provider of commercial telematics, focusing on connecting vehicles to the internet and providing web-based analytics to help organizations manage their fleets. Their platform offers insights into productivity, fleet optimization, sustainability, safety, expandability, and compliance. They cater to various industries, including commercial transportation, logistics, state and local government, and many others, by providing advanced analytics, video-based safety, asset tracking solutions, and telematics devices that collect and analyze vehicle data. GEOTAB's commitment to sustainability is evident in their efforts to reduce CO2 emissions and support fleet electrification.

📋 Description

• Tell the product story in a simple, clear, and compelling way to differentiate and share Geotab’s products with the world • Build the holistic product marketing roadmap with PMM leadership and align it with business priorities • Define team KPAs and goals and help achieve the next level of growth • Bring product stories to life with marketing teams • Shape the Product Marketing craft, establish go-to-market processes and standards, and coordinate with internal stakeholders • Explore or manage third-party tools and platforms for the PMM function • Mentor junior PMM and organizational team members • Develop customer insights and maintain expertise on industry and growth trends, personas, competition, and distribution channels/partners • Develop analyst relations strategy, content, and messaging; serve as Geotab subject-matter expert in analyst content • Collaborate with Product Managers to represent the product voice and tailor messaging and documentation for teams • Work with Product Managers, Engineering, Sales, and Marketing to execute product marketing strategies • Develop buyer-funnel content strategies and content including white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars • Attend webinars, trade shows, and customer forums to drive engagement and adoption • Establish customer feedback loops and translate insights into product roadmap improvements and new product development • Advance product, sales, and marketing KPAs through messaging and content; support feature adoption and monitor pipeline and lead generation goals • Manage the product marketing budget to maximize ROI • Partner with Sales Enablement to create and deliver training programs and sales tools

🎯 Requirements

• 8+ years of work experience, ideally in Product Marketing in SaaS • Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science, or a related field is highly valued • Self-starter and resourceful, with strong analytical and problem-solving skills • Ability to contribute to product marketing strategy and roadmap development and adjust priorities as the landscape changes • Ability to analyze market trends, customer needs, and competitive landscapes • Ability to interpret data and make data-driven decisions • Ability to manage multiple projects simultaneously with focus on deadlines and deliverables • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions • Deep understanding of customer needs and ability to translate them into product marketing strategies • Experience mentoring and guiding junior team members • Ability to establish and optimize product marketing processes and standards • Expertise in in-depth competitive analysis and product differentiation strategies • Ability to build and maintain relationships with customers, partners, and industry influencers • Reliable home internet connection with at least 50mb DL/10mb UL when working from home • Eligibility to work in the United States, verified through E-Verify • Ability to pass a background check

🏖️ Benefits

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program • Flexible hybrid working model supporting in-person and virtual work • Online social events, chat rooms and gatherings • Accessibility accommodations during recruitment and employment • Benefits and perks offered to full-time permanent employees only