Go-To-Market Lead – At-Need

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Meadow Memorials

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏨 Hospitality

🏥 Healthcare

💼 Consulting

Hospitality • Healthcare • Consulting

Meadow Memorials is a compassionate service provider specializing in direct cremations and personalized memorials. We offer transparent pricing and assist families in navigating the challenging process of saying goodbye to their loved ones, without the pressures often associated with traditional funeral homes. Our team is available 24/7 to provide support and guidance, ensuring every farewell is meaningful and reflects the unique life of the individual.

📋 Description

• Own the full marketing funnel for At-Need, including positioning, packaging, product voice, and demand generation • Lead marketing for new markets, products, and consumer segments • Launch Meadow in new markets and reach new communities • Build a repeatable market-launch playbook • Position and package new offerings, including funerals, from concept through launch • Partner with Sales and Growth on offering launches • Improve Meadow’s presence with hospice and referral partners • Shape the customer journey and product offering from initial Google search through final conversation • Work closely with Sales, which owns consultation and closing

🎯 Requirements

• Recent, personal ownership of relevant work rather than only directing others • Experience selling a similar high-trust, high-consideration service to similar customers at a similar price • Ability to shape product positioning and offerings, messaging, and new offerings from scratch • Ability to turn ambiguous goals into sequenced plans and prioritize rigorously • Comfort using numbers and data in decision-making • Strong consumer insight for sensitive, emotional decisions • Ability to create messaging that resonates and converts • Hands-on experience with ad accounts, landing pages, and briefs • High agency and ability to move independently and close loops

🏖️ Benefits

• Equity • Generous health, dental, and vision coverage • Competitive salary