Go-To-Market Lead, Pre-Planning

Job not on LinkedIn

🕒 August 11

🇺🇸 United States – Remote

💵 $145k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 27%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Meadow Memorials

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏨 Hospitality

🏥 Healthcare

💼 Consulting

Hospitality • Healthcare • Consulting

Meadow Memorials is a compassionate service provider specializing in direct cremations and personalized memorials. We offer transparent pricing and assist families in navigating the challenging process of saying goodbye to their loved ones, without the pressures often associated with traditional funeral homes. Our team is available 24/7 to provide support and guidance, ensuring every farewell is meaningful and reflects the unique life of the individual.

📋 Description

• Own positioning, packaging, and voice for people planning in advance • Own the full consideration journey from first brand encounter through education, nurture, and referral • Own the lifecycle engine that turns early interest into commitment over time • Build the digital conversion experience with Product and Sales • Rebuild lifecycle and nurture programs to carry prospects from first encounter to decision over months • Launch and scale an events strategy, including seminars • Shape the future of Meadow's products and the marketing for its fastest-growing business line • Work closely with Sales, which owns the consultation and close

🎯 Requirements

• Strongest signal: having sold a similar high-trust, high-consideration service to similar people at a similar price • Positioning and offering judgment; ability to shape and frame an offer • Ability to build messaging and create/package a new offering from scratch • Ability to turn ambiguous goals into sequenced plans • Ability to prioritize, state what is not being done and why, and use quantitative analysis • Strong consumer instinct for sensitive mortality and advance-planning decisions • Understanding of how trust is built and broken in a sensitive category • Hands-on ownership of nurture flows, lifecycle emails, landing pages, and briefs • Recent, personal ownership of the work rather than only directing others • High agency and ability to move independently and close loops

🏖️ Benefits

• Meaningful equity • Generous health coverage • Generous dental coverage • Generous vision coverage • Competitive salary • Broader marketing leadership is on the table for someone who earns it