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Director, Web Strategy

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

đź”´ Lead

đź‘” Director

đź‘» Ghost score 25%

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Logo of Cyera

Cyera

201 - 500 employees

🏥 Healthcare

đź’Ľ Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

đź“‹ Description

• Own the CRO roadmap for cyera.com, including personalization, trust and proof signals, and continuous testing • Own visitor identification and retargeting strategy in partnership with the media agency • Stay ahead of cookie-deprecation and consent requirements • Own website chat performance as a conversion and qualification channel • Serve as the source of truth for web KPIs and report on performance • Partner with web development, SEO/AEO, paid media, and brand/design teams on the website roadmap • Ensure the website presents Cyera as an integrated AI Trust platform • Audit the current site experience, establish a CRO roadmap, and measure traffic identification and retargeting • Drive website conversion, visitor-to-pipeline coordination, and measurable pipeline contribution

🎯 Requirements

• 10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category • Deep, hands-on CRO expertise, including testing programs, personalization, and funnel diagnosis, with attributable results • Experience building or running visitor identification and retargeting, including first-party data and consent-based approaches • Working fluency in SEO and AEO/GEO fundamentals • Experience directing specialized agencies • Experience managing or partnering closely with a web developer or technical resource • Metrics-first operating style and ability to defend a roadmap with data • Experience partnering with demand generation, paid media, and brand teams toward shared pipeline goals

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Standard benefits and equity package • Potential merit increases based on individual or company performance, time in role, and other discretionary factors

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