Senior ABM Manager

🕒 August 29

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 41%

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Logo of Cyera

Cyera

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Develop and execute highly personalized 1:1 and 1:few ABM programs for strategic accounts • Partner with Sales and SDR teams to develop account-specific marketing strategies based on business priorities, account intelligence, buying signals, and relationship gaps • Build verticalized ABM programs based on industry-specific challenges, use cases, messaging, and content • Develop ABM strategies supporting priority accounts across international markets while adapting to regional needs • Expand engagement within accounts by reaching new titles, personas, buying committee members, and business units • Build coordinated, multi-channel account experiences across digital ads, content, email, events, executive engagement, SDR outreach, webinars, and content syndication • Develop programs supporting the full account journey, from opening doors to accelerating opportunities and expanding existing relationships • Research, evaluate, and introduce new vendors, technologies, channels, creative concepts, and ABM tactics • Support ownership and optimization of the ABM technology stack and its integration into campaign planning, activation, measurement, and sales enablement • Build and refine buying groups for priority accounts • Improve account targeting, personalization, intent utilization, measurement, and reporting • Create repeatable frameworks and playbooks from successful 1:1 programs • Establish goals and success metrics for ABM programs • Track account engagement, meetings, opportunity creation, pipeline influence, pipeline acceleration, and other ABM effectiveness indicators • Analyze performance and translate learnings into recommendations • Communicate program performance and insights to Sales and Marketing stakeholders

🎯 Requirements

• 8+ years of B2B marketing experience, ideally within enterprise technology, SaaS, cybersecurity, or another complex B2B environment • Significant hands-on experience developing and executing Account-Based Marketing programs, including 1:1 and 1:few strategies • Demonstrated experience partnering closely with enterprise Sales and SDR teams • Experience developing personalized, multi-channel programs for strategic or named accounts • Strong understanding of enterprise buying committees and experience developing programs targeting multiple personas and seniority levels • Experience with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools • Experience supporting global or international marketing programs is strongly preferred • Experience building industry or vertical-specific campaigns is strongly preferred • Strong project management and organizational skills with the ability to manage multiple strategic accounts and programs simultaneously • Highly collaborative and comfortable influencing stakeholders across Sales and Marketing • Creative thinker who enjoys experimenting with unconventional ways to engage difficult-to-reach audiences • Comfortable operating in a fast-moving environment where priorities can evolve quickly • Data-driven mindset with the ability to connect marketing activity to account engagement, pipeline, and revenue outcomes

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Standard benefits and equity package • Potential merit increases based on individual or company performance, time in role, and other discretionary factors

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