Senior Performance Marketing Manager

Job not on LinkedIn

🕒 October 2

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Daisy

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

☁️ SaaS

🤝 B2B

💰 Venture Round on 2024-08

Real Estate • SaaS • B2B

Daisy is a full-service property management company focused on condo, co-op, and homeowners association (HOA) communities, combining hands-on management with a tech-forward operating system. The company provides unified building operations — including financial management and real-time financial visibility, capital project delivery, compliance and inspections (Local Law 97, FISP, etc. ), predictive maintenance, resident support and engagement, and project management — to make governance easier for boards and improve resident life. Daisy positions itself as replacing siloed teams with one connected operating system and a caring management team.

📋 Description

• Own paid acquisition across Meta/Facebook Ads and Google Ads, including strategy, execution, budget allocation, pacing, and optimization • Scale investment based on customer acquisition results rather than platform-reported performance alone • Build and manage an experimentation program across creative, messaging, audiences, offers, and landing pages • Define hypotheses, baselines, success metrics, and guardrails before launching tests • Document learnings from successful, failed, and inconclusive tests and guide future iterations • Develop campaign concepts and acquisition ideas grounded in customer understanding and performance data • Identify patterns across campaigns and markets and test insights before broad rollout • Work with sales to connect marketing activity to lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback • Build and optimize HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution • Maintain reliable conversion tracking and improve follow-up and funnel performance • Use AI and automation to analyze datasets, identify opportunities, automate reporting, and reduce manual work • Validate automated outputs and implement safeguards around campaign and budget changes

🎯 Requirements

• 7+ years of hands-on performance marketing experience managing large paid media budgets • Track record of scaling acquisition and improving measurable business results • Deep expertise in Meta/Facebook Ads and Google Ads • High proficiency in HubSpot • Hands-on execution experience, not just agency oversight or report review • Strong experimental and statistical judgment • Substantial creative A/B testing experience • Understanding of sample size, uncertainty, conversion lag, correlation, and causation • Demonstrated practical AI fluency using agents and AI-assisted tools such as Claude, Codex, or comparable systems • Experience using AI to analyze data, automate work, or build useful workflows • Judgment to validate AI outputs • Comfort working with complex datasets and troubleshooting workflows • Ability to learn unfamiliar tools quickly • Comfort using technical tools to solve marketing problems • Ownership, ambition, and intellectual curiosity • Nice to have: SEO, Reddit Ads, or other acquisition channels beyond Meta and Google • Nice to have: automation, APIs, SQL, scripting, or AI-enabled data analysis • Nice to have: creative, copy, or design skills, including familiarity with design tools

🏖️ Benefits

• Competitive benefits package • Equity

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