Field Marketing Manager – Provider

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dataSpring Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

dataSpring is an Asia-focused market research and online panel provider. It offers expansive coverage across 12 countries and 2 million+ active panelists, supplying researchers with proprietary panels, third-party partners, and API integration. dataSpring provides a mobile research platform, 24/7 regional operations support in local languages, a Quality Check System for data validity, downloadable panel books, and insights content (blogs and podcasts) targeted at businesses conducting surveys and market research in Asia.

📋 Description

• Build annual and quarterly field marketing plans for priority market segments • Translate growth marketing strategy into audience-specific programs • Grow DataSpring’s presence with clinician, provider, health system, and healthcare audiences • Develop provider-facing education, engagement, and communications supporting attestation and reattestation • Identify opportunities for thought leadership, partnerships, events, and webinars • Lead end-to-end execution of campaigns, education programs, digital marketing, events, webinars, and partner initiatives • Coordinate cross-channel workstreams and manage scope, schedules, and budgets • Integrate field programs into broader growth campaigns and maintain brand consistency • Create project plans, timelines, and briefs for cross-functional alignment • Collaborate with Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics • Set program goals, KPIs, and success measures • Report on reach, engagement, campaign influence, and pipeline contribution • Lead post-program debriefs and optimize channels, messaging, and investment using data and feedback

🎯 Requirements

• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline • Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences • Demonstrated success working cross-functionally with sales, product, and marketing teams • Healthcare, health technology, data, or SaaS experience strongly preferred • Bachelor’s degree or equivalent experience required • Proven ability to turn business objectives into measurable field marketing plans • Exceptional project management and organizational skills • Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement • Skilled at developing audience-focused messaging tied to business value • Strong interpersonal and communication skills • Analytical mindset with ability to interpret performance data • High attention to detail and ownership of timelines, dependencies, and follow-through • Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint • Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred • Ability to travel up to 35–50% of the time

🏖️ Benefits

• Medical, dental, and vision coverage • 401(k) with company contributions and matching • Paid parental leave • Tuition assistance • Generous paid time off • Fully remote environment • Professional growth support • Competitive compensation • Comprehensive benefits package for full-time employees