Media Performance Strategist, Marketing Applied Sciences

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $83.8k - $127.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

General Motors

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1908

🚘 Automotive

🏭 Manufacturing

🚗 Transport

💰 $500M Grant on 2024-07

Automotive • Manufacturing • Transport

General Motors is a leading multinational corporation in the automotive industry, committed to creating a future with zero crashes, zero emissions, and zero congestion. With operations and facilities worldwide, GM focuses on innovation across various areas including engineering, manufacturing, and information technology. The company emphasizes diversity, inclusion, and the development of sustainable technologies to shape the future of mobility.

📋 Description

• Lead delivery of marketing mix modeling and media measurement insights for Corporate Brands • Quantify sales and brand impact of media and recommend budget and media-mix optimizations across channels • Turn MMM findings into strategic, consultative recommendations and communicate complex analytical stories into measurable actions • Analyze media and digital platform data to identify performance trends, conversion drivers, and optimization opportunities • Design and refine measurement methodologies, including MMM, attribution models, and High Value Behaviors • Ensure data integrity, data capture and tagging standards, and consistent campaign application • Lead monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement • Synthesize findings for brand stakeholders and media partners • Embed media taxonomy and marketing governance standards into MMM and media storytelling • Partner with stakeholders to prioritize critical marketing and media questions • Deliver presentations and dashboards aligned with business objectives for technical and non-technical audiences

🎯 Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field • At least 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement • Hands-on experience with MMM or multi-touch attribution and performance media measurement • Experience with Adobe Analytics or Google Analytics • Experience with Google Campaign Manager or Meta Ads Manager • Proficiency in SQL for querying and managing large datasets • Experience creating and managing dashboards in Power BI • Strong problem-structuring, analytical, and strategic thinking skills • Ability to integrate data from multiple sources into a cohesive point of view • Excellent written, verbal, and presentation skills • Ability to translate complex analytical work into clear, actionable insights for technical and non-technical stakeholders • Strong interpersonal and project leadership skills • Ability to manage timelines and collaborate with internal teams and external agencies on planning, budgeting, and campaign optimization • GM does not provide immigration-related sponsorship; applicants must not require GM immigration sponsorship now or in the future

🏖️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual performance • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation and holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts