Lead User Acquisition Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $205k - $236k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

Fintech • Banking • B2C

Dave is a financial services company that aims to provide a fair and affordable banking experience for individuals who feel overlooked by traditional banks. The company was founded on the belief that banks have built products that are often predatory, exemplified by high overdraft fees. In an effort to combat this, Dave offers features like $500 advances, fee-free goal tracking, and support for individuals seeking side hustles to improve their financial situations. Their mission revolves around leveling the financial playing field and making financial solutions accessible to everyone.

📋 Description

• Own paid media and channel strategy for new product launches and ongoing management • Build the end-to-end user acquisition approach for each new product launch • Determine channels to test, define audience targeting and segmentation, set performance goals, and build a scalable acquisition playbook • Evaluate and test Meta, TikTok, Google, Apple Search, affiliates, programmatic, and emerging channels • Research competitive bidding, expected CPMs/CPCs, and channel-specific dynamics • Establish user acquisition targets and growth forecasts with Finance and Product • Allocate budgets across channels and monitor performance against goals • Analyze CAC, LTV, CPMs, CPCs, profitability, unit economics, and scale levers • Optimize campaigns, scale winning channels, and cut underperformers • Lead continuous creative and performance testing • Develop a framework for testing creative themes, ad formats, copy angles, and messaging • Own the ads portfolio and identify messaging that resonates with target personas • Collaborate with research teams and competitive benchmarking to inform creative strategy • Establish event tracking and deeplink requirements, campaign structure, audience taxonomy, baseline metrics, dashboards, and the pre-launch checklist • Partner with Product, Finance, Analytics, Marketing, Martech Engineering, and Engineering • Manage multiple product launches simultaneously with significant autonomy

🎯 Requirements

• 8-10+ years of paid media, user acquisition, performance marketing, or growth marketing experience • Demonstrated success building strategies from scratch for new products and market entries • Track record of successful new product launches using paid acquisition, with concrete examples of products launched and results achieved • Deep knowledge of paid media channels including Facebook, TikTok, Google, and Apple Search • Knowledge of bidding mechanics and optimization best practices • Strong analytical skills and deep understanding of CAC, LTV, ROI, and unit economics • Experience managing budgets, monitoring performance, scaling winning campaigns, and cutting underperformers • Comfort with ambiguity and strategic thinking • Excellent communication skills • Hands-on mindset and willingness to execute tactical work • Fintech or financial services industry experience (nice-to-have) • Experience with Buy Now Pay Later products or emerging new product ideas (nice-to-have) • Familiarity with organic strategies such as App Store Optimization (nice-to-have) • Permanently authorized to work in the United States without visa sponsorship

🏖️ Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals • Flexible hours and virtual-first work culture with a home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO and generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team • Equity