Marketplaces Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WM Partners, LP

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

📋 Description

• Own media strategy, planning, execution, and optimization across Amazon and other marketplaces • Manage budgets, bidding, and campaign structure to maximize revenue and efficiency • Partner with an external media agency to execute marketplace campaigns • Work directly within Amazon Ads and other marketplace platforms to optimize campaigns and improve performance when needed • Lead execution across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP/programmatic, STV, and emerging ad formats • Scale media efforts across additional marketplaces such as Walmart and Target • Identify and scale high-performing campaigns, products, and audiences • Drive continuous testing of keyword strategy, targeting, creative formats, messaging, bidding strategies, and placements • Optimize for short-term efficiency (ROAS/CAC) and long-term growth (TACoS/LTV) • Identify and unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels • Evolve media strategy based on performance data, market dynamics, and competitive landscape • Build and own reporting frameworks for key performance metrics • Translate data into clear insights and strategic recommendations • Monitor and drive performance across CAC, LTV, ROAS, ACOS, TACoS, CVR, and SOV/ranking • Own competitive intelligence across marketplaces and share actionable insights across the organization • Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches • Validate new growth opportunities through structured experimentation • Identify opportunities to improve efficiency, scalability, and performance • Stay ahead of marketplace media trends, tools, and platform innovations

🎯 Requirements

• 3–5+ years of hands-on Amazon Advertising experience • Proven track record scaling marketplace revenue and efficiency through direct campaign ownership • Experience owning marketplace performance end-to-end; Amazon required • Experience with Walmart, Target, or other marketplaces is a plus • Deep experience executing across Sponsored Products, Sponsored Brands, and Sponsored Display • Amazon DSP / programmatic experience required • Video / Streaming TV (STV) experience preferred • Demonstrated ability to build, test, and scale campaigns from scratch, translating strategy into measurable results • Strong ability to influence cross-functional stakeholders and drive impact • Experience in CPG, supplements, or eCommerce preferred • Experience managing or partnering with external media agencies while maintaining ownership of strategy, performance, and business outcomes • Proven ability to translate campaign objectives into clear, measurable strategies • Experience developing reporting frameworks that synthesize large data sets • Familiarity with business intelligence tools is a plus