Senior Growth Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $108k - $125.4k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Series C - Rula on 2024-07

Consulting • Insurance • Healthcare

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Support the day-to-day execution of Rula's Paid Search program across Therapy and Psychiatry service lines • Optimize the program for patient Starts and lifetime value • Operate a large-scale paid search program • Partner with Analytics, Finance, and Brand • Contribute to a technically sophisticated and mission-aligned marketing program • Take ownership of paid search operations and execution

🎯 Requirements

• 4+ years of hands-on paid search experience executing programs at significant scale ($20M+ annual spend) • Deep, practical expertise in value-based bidding • Experience managing and optimizing VBB strategies in Google Ads, including tROAS and Smart Bidding value rules • Strong command of Google Ads and Microsoft/Bing Ads campaign management • Experience with Smart Bidding strategies, audience segmentation, and automated rules • Fluency with LTV-based performance frameworks • Proficiency with Looker or comparable BI tools • Strong analytical foundation • Must be based in the United States; currently not hiring in Hawaii • Must be currently eligible to work in the United States • Preferred: Experience in healthcare or health-tech businesses where customer LTV is central to growth economics • Preferred: Familiarity with multi-service line or multi-brand paid search program management • Preferred: Experience with feed-based or audience-driven value signals, such as customer match and value rules based on predicted LTV segments • Preferred: Exposure to media mix modeling or incrementality testing in a paid search context • Preferred: Familiarity with first-party data activation and audience segmentation strategies

🏖️ Benefits

• 100% remote work environment • Attractive pay and benefits • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access • Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP) • Quarterly department stipend for team-building activities or in-person gatherings • Community and employee resource groups • New hire home office stipend • $50 monthly stipend to help cover internet or cell phone expenses • Year-round wellness initiatives • $50/month wellness stipend • Equity offered