Senior Manager, Consumer Operations – Omnichannel

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $155k - $180k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

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DBV Technologies

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

🧬 Biotechnology

🔥 Funding within the last year

💰 $30M Post-IPO Secondary - DBV Technologies on 2025-10

Healthcare • Food & Beverage • Biotechnology

DBV Technologies is a global clinical-stage biopharmaceutical company developing epicutaneous immunotherapy to treat food allergies and other immune-mediated diseases. Founded by pediatricians, the company is advancing its proprietary VIASKIN® patch technology through clinical trials—including Phase 3 studies for a peanut allergy patch (DBV712) and earlier-stage programs for milk allergy (DBV135)—with the goal of re-educating the immune system using controlled skin exposure to antigens.

📋 Description

• Serve as execution lead for consumer marketing, partnering with internal stakeholders and agency partners to bring consumer strategy to life across digital and omnichannel experiences. • Lead day-to-day execution with consumer agency partners across media, digital, CRM, analytics, creative, and web. • Lead weekly agency status meetings and ensure executional excellence, timeline adherence, and continuous improvement. • Manage the consumer marketing operational budget and provide financial reconciliation reporting. • Own the Viaskin Peanut consumer digital ecosystem, including the patient website and other owned channels. • Govern digital content publication, regulatory compliance, and brand/messaging consistency across web, email, CRM, and portal touchpoints. • Execute and optimize campaigns across search, social, display, and CRM using performance insights. • Lead promotional review and ensure consumer-facing materials move through PRC/MLR via Veeva PromoMats. • Maintain the consumer promotional asset library, including version control, expiration tracking, and archiving. • Build and manage the PRC submission calendar and improve first-pass approval rates. • Own the master consumer marketing campaign timeline across agencies, vendors, media buyers, and internal stakeholders. • Develop dashboards and synthesize campaign insights into actionable recommendations for marketing leadership. • Establish and monitor A/B testing frameworks across digital touchpoints. • Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations. • Enforce compliance with FDA promotional guidelines, PhRMA Code, and DBV policies. • Maintain audit-ready documentation across Veeva/PromoMats.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field. • 5+ years of pharmaceutical or biotech marketing experience, with a focus on omnichannel or digital marketing. • Hands-on experience leading promotional review and managing MLR/PRC submissions within Veeva PromoMats or an equivalent system. • Demonstrated experience managing external agency partners and integrated, multi-vendor campaign timelines in a regulated industry. • Experience measuring and optimizing omnichannel campaigns. • Highly detail-oriented with strong written and verbal communication skills. • Preferred: Experience supporting a specialty or rare disease product launch, particularly in a pre-commercial or launch-stage biopharmaceutical company. • Preferred: Familiarity with pediatric health, allergy/immunology, or other specialty therapeutic areas with complex patient journeys. • Preferred: Knowledge of SEO/SEM best practices and experience with marketing automation or CRM-driven patient engagement platforms. • Preferred: Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.