Digital Advertising Consultant

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DealerOn

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Private equity on 2020-02

Automotive • Marketing • SaaS

DealerOn is a digital marketing and software provider for automotive dealerships across North America. It offers the Cosmos website platform and a suite of services including responsive websites, automotive SEO, precision-targeted digital advertising, digital retailing, personalization, automation, lead generation, listings management, reporting & analytics (GA4-powered), compliance (consent and accessibility) and AI solutions (DealerOn Sidekick, OnPrompt). DealerOn serves independent dealers and multi-rooftop dealer groups, emphasizes lead generation and conversion optimization, and states it helps over 7,000 car dealers sell more cars more profitably.

📋 Description

• Manage multi-channel advertising campaigns for automotive dealer clients across Search, Display, Social, and Video platforms • Manage accounts through the lifecycle from onboarding to day-to-day account management • Respond to customer requests and communications in a timely manner based on company SLAs • Maintain an acceptable customer retention rate • Understand clients’ core goals and act as a trusted consultant • Plan advertising strategy with clients monthly and quarterly • Execute and present results of key initiatives • Identify opportunities to enhance clients’ advertising portfolios • Ensure accounts meet client-defined budget and metric goals • Regularly optimize accounts according to company best practices • Deploy A/B testing and CRO tactics to improve account performance • Conduct consultative reviews, provide actionable insights, and recommend strategies aligned with client goals • Collaborate with cross-functional teams and report to the Digital Advertising Manager

🎯 Requirements

• Bachelor’s Degree or equivalent experience • Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines • Knowledge of Google Analytics or other bid optimization tools • Proficiency in Excel, Microsoft Word and Outlook • 2+ years’ experience managing digital campaigns • 1+ years account management or customer service experience • A successful candidate must pass a background check as a condition of joining the team • US residency required • Google Analytics Certification preferred • Google AdWords and Bing Ads Certifications preferred • Experience as a PPC analyst preferred • Experience with ads management software such as Fluency, Kenshoo, Marin, Doubleclick, Searchforce or Acquisio preferred • Project management experience preferred • Automotive marketing / automotive internet sales experience preferred • Prior experience with digital marketing agencies preferred

🏖️ Benefits

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account