Director of SEO

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DealerOn

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Private equity on 2020-02

Automotive • Marketing • SaaS

DealerOn is a digital marketing and software provider for automotive dealerships across North America. It offers the Cosmos website platform and a suite of services including responsive websites, automotive SEO, precision-targeted digital advertising, digital retailing, personalization, automation, lead generation, listings management, reporting & analytics (GA4-powered), compliance (consent and accessibility) and AI solutions (DealerOn Sidekick, OnPrompt). DealerOn serves independent dealers and multi-rooftop dealer groups, emphasizes lead generation and conversion optimization, and states it helps over 7,000 car dealers sell more cars more profitably.

📋 Description

• Lead the SEO department and oversee daily team operations • Set the direction for future SEO growth and product efforts • Lead the SEO management team and provide SEO expertise • Establish and maintain high levels of customer satisfaction • Set departmental strategy and guide ongoing tactics • Perform technical SEO audits on potential client websites • Establish, monitor and maintain KPIs, metrics and quality controls for SEO tasks • Hire, terminate and oversee department employees • Adhere to departmental budgeting requirements • Address challenging client situations and deescalate client-related issues • Develop ongoing strategy for client growth and retention • Lead monthly audits of SEO team work • Run client demos in partnership with the Sales team • Manage communications across DealerOn departments • Keep key stakeholders informed of progress and KPIs • Oversee, develop and deliver ongoing SEO team training • Attend major conferences as the SEO subject matter expert • Perform SEO demonstrations

🎯 Requirements

• Bachelor’s Degree or equivalent industry-specific experience • 8 years of local SEO experience • 4 years of experience managing SEO and digital marketing teams • Excellent attention to detail, especially in written and verbal communication and meeting deadlines • Working knowledge of HTML and CSS • Proficiency in Adobe and Microsoft Suites, including Word, Excel and Photoshop • Experience with SEO/site auditing tools, including Screaming Frog • Excellent content writing and content editing ability • Proficiency in Google Analytics and data analysis • Preferred: 15 years’ experience in the field or career • Preferred: Advanced experience in Local SEO • Preferred: Ability to confidently communicate with automotive dealers • Preferred: Experience managing processes for a large team of SEO and digital marketing consultants • Must be a US resident • Must pass a background check as a condition of joining the team

🏖️ Benefits

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account