Director of Acquisition

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, United Kingdom, +1 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇧🇷 Brazil – Remote

🐊 Florida, New York, +1 more states – Remote

🐊 Florida – Remote 🗽 New York – Remote 🤠 Texas – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 29 days.
• No salary listed.

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Decentralized Masters

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

💳 Fintech

🌐 Web 3

Education • Fintech • Web 3

Decentralized Masters is a leading educational platform specialized in Decentralized Finance (DeFi). It offers top-tier mentorship, advanced learning systems, and strategic tools to help individuals excel in the DeFi markets. The company focuses on equipping both beginners and experienced professionals with the necessary knowledge and skills to navigate the complexities of DeFi and emerging blockchain technologies. Through its comprehensive training programs, Decentralized Masters aims to demystify DeFi, making it accessible and understandable, thereby empowering users to make informed financial decisions and maximize their investment potential.

📋 Description

• Run paid acquisition across Facebook, YouTube, Google and emerging channels at budgets exceeding $1M per month • Scale high-ticket and low-ticket funnels profitably • Identify and fix leaks across impressions, booked calls or first purchases, shows, closes, upsells and renewals • Set and hold allowable acquisition costs using retention, upsell and renewal data • Build the creative, testing and analytics rhythm for new acquisition angles • Lead and optimize the paid media and funnel team • Collaborate with the VP, sales and compliance on effective and defensible growth in a financial and investment-related category • Develop, execute and optimize paid strategy across Facebook, YouTube, Google Ads and emerging channels • Own creative strategy, including angles, formats, hooks and targeting tactics • Support organic and affiliate channels with paid amplification and tracking • Manage external relationships with media partners, advertisers, publishers, list brokers and vendors • Write, rework or source conversion-focused copy for ads, landing pages, webinars, application steps and offers • Create, manage and scale campaigns for high-ticket and low-ticket funnels • Run structured A/B testing across copy, visuals, landing pages, webinars, applications, offers and calls to action • Work with sales leadership to measure lead quality, show rates and close rates end to end • Own retargeting and lead nurture across the funnel and customer journey • Own CAC, LTV, LTV:CAC, ROAS, CPL, cost per qualified call, contribution margin, lead scoring and cash payback by funnel, offer, channel and cohort • Use retention, upsell and renewal rates to set allowable acquisition costs • Coordinate media-spend timing and payment-plan collections with finance • Maintain budgetary controls, spend guardrails and campaign reporting • Lead media buyers, creative strategists and analysts • Train the team in advanced acquisition techniques • Run weekly scoreboard, test review, creative review and spend-decision processes • Apply acquisition and copywriting skills to other group businesses as directed • Own advertising compliance across platforms, including FTC policies and financial-offer constraints • Manage platform concentration risk, account health and ad-account redundancy

🎯 Requirements

• 7+ years in performance marketing or growth, including 3+ years leading a paid media team with full accountability for acquisition numbers • Proven record scaling paid campaigns, particularly Facebook and YouTube, with budgets exceeding $1M per month • Direct-response expertise with high-ticket funnels (webinar, application or VSL-based) and low-ticket funnels • Deep customer-acquisition and direct-response copywriting skill across ads, landing pages, webinar and offer copy, and emails • Experience with continuity and membership products, including retention, upsell and renewal rates and allowable acquisition cost • Fluency in CAC, payback and LTV:CAC • Strong analytical skills and comfort with attribution, CRM data (HubSpot-style) and cohort analysis • Strong leadership skills with a track record of leading and optimizing teams • Understanding of the financial landscape and investment-related offers • Prolific, demonstrable use of AI tools in growth work, with examples of what was built or automated • Strongly preferred: experience in investment education, financial publishing, coaching, trading or fintech offers • Strongly preferred: experience across more than one business, brand or client • Strongly preferred: experience supporting organic and affiliate acquisition alongside paid • Strongly preferred: established relationships with media partners, financial and direct-response publishers and list brokers • Strongly preferred: experience working directly with a sales team on lead quality and close rates • Strongly preferred: experience managing agencies and freelancers at scale • Direct communication and data-driven challenge of founders • Ability to operate credibly with a VP and a media buyer • Entrepreneurial comfort with ambiguity • Operator mindset with hands-on data work, fast tests and accountability for results • Zero tolerance for sloppy reporting • Effectiveness in a high-performance culture

🏖️ Benefits

• Performance bonus tied to profitable acquisition and revenue growth • Full-time, 40 hours a week • Flexible schedule • Unlimited PTO • Entirely remote, working from anywhere in the world • Team off-sites • Direct access to the founders • Genuine authority over how the paid media budget is deployed • Supportive, dynamic culture with team members across 30+ countries

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