Senior Retail Sales Manager – Ethnics

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🏄 California – Remote

🏄 California – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🤑 Sales

👻 Ghost score 0%

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Del Real Foods

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

🍽️ Food & Beverage

👥 B2C

💰 Private equity on 2016-11

Food & Beverage • B2C

Del Real Foods is a family-founded food brand that produces ready-in-minutes Hispanic-style prepared foods using traditional recipes and fresh ingredients. The company prepares and sells items such as tamales, carnitas, pupusas, salsas, meal kits, and quesadilla bites, marketed as authentic, slow-cooked flavors packaged for consumers (including gluten-free options) and distributed through retail and the company’s online storefront. Their site emphasizes "From our roots to your table," product categories, and store-finder/e-commerce features.

📋 Description

• Lead Del Real’s retail selling activities across all retail segments in the assigned western region • Identify opportunities, develop and grow business partnerships, manage relationships, and open new accounts • Develop and execute strategies to grow profitable sales of Del Real branded products • Execute national and regional retail programs to increase volume, merchandising impact, and distribution • Analyze syndicated and account data to identify market opportunities • Conduct direct sales activities within assigned accounts • Provide strategic trade marketing input and develop executable customer plans • Lead customer business planning and use category and consumer insights to drive strategies • Develop and implement pricing strategies to optimize volume, revenue, and operating profit • Collaborate with Sales, Finance, Operations, Marketing, QA, and R&D • Forecast demand, develop long-term supply agreements, and secure incremental distribution • Increase market penetration within specified accounts and geography • Develop direct account relationships and manage broker execution of account plans • Manage broker retail execution and maximize shelf presence • Facilitate internal and external resources against key accounts • Represent the company at trade association meetings, food shows, and tradeshows • Solve problems independently using facts and analysis • Manage administrative responsibilities including competitive intelligence, results tracking, expense reports, forecasts, and deduction management • Develop personal and professional growth plans with the Senior Director • Identify new product opportunities and participate in the New Product Development process with R&D and Marketing • Perform budgeting, planning, organizing, integrating, and measuring activities

🎯 Requirements

• Bachelor’s Degree (B.S. or B.A.) from an accredited four-year college/university preferred • Minimum 4 years of retail account management experience • Minimum 4 years of fact-based direct selling experience • Experience selling to ethnic-focused retail customers such as Northgate, Cardenas, El Super, and Vallarta • Proficiency in MS Word, Excel, PowerPoint, and Internet research • Excellent written and oral communication skills • Ability to work independently, solve problems, and remain highly self-motivated • Superior presentation skills • Ability and willingness to travel up to 50% • Must live in the specified western region • Computer proficiency

🏖️ Benefits

• Home office-based work arrangement • Professional development and training plans • Travel expenses associated with required business travel

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