Marketing Specialist, CPG Growth & Demand Generation

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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DemandTec

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤖 Artificial Intelligence

SaaS • Retail • Artificial Intelligence

DemandTec is an AI-powered SaaS platform that helps retailers and suppliers optimize lifecycle pricing, promotions, markdowns, and trade fund collaboration. It unifies pricing, promotions, markdowns, and deal management on a single platform, applying demand science and automation to protect margins, improve consumer price perception, and streamline supplier-retailer collaboration and deal reconciliation.

📋 Description

• Build, launch, and manage multi-touch email and nurture campaigns in HubSpot for CPG buying-committee personas • Support demand-generation programs including webinars, content syndication, and ABM plays for CPG accounts • Support upsell and cross-sell motions with existing customers • Track campaign performance across the funnel from Influenced through Opportunity and report in HubSpot • Own day-to-day LinkedIn and other social execution for CPG-focused content pillars • Draft and schedule 2–3 social posts per week aligned with the content calendar and brand voice • Support pre-event, on-site, and post-event amplification for CPG-relevant events • Assist with website landing pages, forms, and conversion-path optimization • Coordinate with Product Marketing on CPG-specific messaging, case studies, and sales enablement assets • Monitor and report campaign and channel performance, identifying optimization opportunities • Partner with events, brand, product marketing, and sales teams • Report to the SVP of Marketing under the CMO's CTI-first strategy

🎯 Requirements

• 2+ years of experience in marketing, ideally in B2B SaaS, retail, or CPG-adjacent industries • Hands-on experience with HubSpot or comparable marketing automation/CRM for campaign builds and reporting • Experience managing LinkedIn or other B2B social channels • Familiarity with demand-generation fundamentals, including funnel stages, lead scoring, and campaign attribution • Strong writing skills and comfort adapting brand voice across channels • Detail-oriented project management and ability to run multiple campaigns/content pieces at once • Experience marketing specifically to CPG brands, manufacturers, or brokers is nice to have • Familiarity with account-based marketing (ABM) programs is nice to have • Exposure to retail/grocery trade shows, industry events, and associations is nice to have

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Professional development support