Senior Account Manager, Paid Media – Omnichannel

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $75k - $95k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Own day-to-day performance and execution of mobile app acquisition-focused, omnichannel direct-response paid media programs • Design, launch, and optimize direct-response mobile app campaigns across Google Ads, Apple Search Ads, Paid Social, and mobile ad networks • Quickly ramp into new channels as needed • Serve as the primary client contact and lead weekly status calls covering performance, test updates, and expansion opportunities • Drive account strategy to meet or exceed client efficiency, scale, and growth goals • Monitor daily performance, pacing, and budgets; identify irregularities and optimization opportunities • Develop and execute testing roadmaps • Use reporting dashboards to provide timely performance insights and analysis • Leverage MMPs and iOS SKAN for attribution, troubleshooting, and performance analysis • Own project management across accounts, coordinating internal teams, vendors, and timelines • Ensure work meets QA standards and is delivered error-free • Manage relationships with platform and vendor representatives • Vet new opportunities while maintaining best practices • Manage and mentor at least one direct report

🎯 Requirements

• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth • Hands-on experience with Google Ads, including UAC • Hands-on experience with Paid Social platforms including Meta Ads, TikTok, Snap, and Reddit • Hands-on experience with Apple Search Ads • Working knowledge of mobile measurement partners (MMPs), iOS SKAN, and mobile attribution concepts • Comfort with budgeting, bidding strategies, and testing methodologies • Strong analytical and reporting skills • Proficiency in Excel • Proven experience presenting performance insights and recommendations to clients or internal stakeholders • Excellent written and verbal communication skills • Ability to shift priorities quickly and support different channels or tasks • Hands-on mentality paired with strategic thinking • Experience managing mobile app install campaigns across multiple platforms or partners • Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations • Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally • Authorization to work in the U.S. as verified through E-Verify and Form I-9

🏖️ Benefits

• Remote-first organization • Inclusive and barrier-free recruitment and selection process • Reasonable accommodations throughout recruitment and employment • Equal opportunity employer • Purpose-driven, B Corp-certified company • Global opportunities, tools, and benefits that help employees thrive

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