Director – Media Planning, Strategy

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Define and own the Media Planning team's long-range strategy aligned with DMN's commercial objectives, annual OKRs, and the commerce media landscape • Build strategic storytelling frameworks for positioning media products to brand partners • Define annual priorities and key results, cascade team goals, and track progress • Establish points of view on media planning trends, audience strategies, measurement, and competitive positioning • Communicate strategic direction and performance to internal leadership weekly • Manage and develop the media planning team, including performance expectations, coaching, reviews, recruiting, onboarding, training, and succession planning • Build an inclusive, collaborative, intellectually rigorous team culture • Ensure the quality and strategic coherence of every media plan • Review plans before client delivery and provide substantive feedback • Build reusable planning templates, benchmarks, and storytelling frameworks • Shape planning tools, systems, product features, and workflows through product and engineering partnerships • Establish standard operating procedures for plan development, approvals, version control, and client handoff • Identify and eliminate friction in the planning process • Partner with Sales and Account Management to deliver commercially responsive plans that close business and retain investment • Collaborate with Analytics and Reporting on measurement, attribution, and reporting frameworks • Work with Monetization to incorporate new inventory, audience, and targeting capabilities into plans

🎯 Requirements

• Bachelor's Degree • 7–10 years with 8+ years of experience in media planning, media strategy, or a related discipline • At least 5 years in a people management role • Ability to build data-informed media strategies and translate quantitative analysis into compelling narratives • Deep familiarity with retail and commerce media, including sponsored products, onsite display, offsite programmatic, CTV, and social channels • Proven track record developing media plans that win business and deliver measurable performance outcomes • Experience influencing cross-functional teams without direct authority • Strong presentation and communication skills for senior audiences • Analytical proficiency with audience data, reach and frequency models, performance benchmarks, and campaign measurement methodologies • Preferred experience at a retail media network, commerce media platform, or major publisher • Preferred familiarity with media mix modeling, multi-touch attribution, and incrementality testing • Preferred experience with media agencies • Preferred background in media planning tools, audience analytics platforms, or data visualization tools • Cameras must be on during virtual interviews • AI tools are not permitted during any part of the interview process • Offers are contingent upon a satisfactory background check, which may include ID verification

🏖️ Benefits

• Competitive total rewards package • Incentive compensation may be included • Equity may be included • Benefits package • State-required paid leave • Accommodations available during the hiring process