Associate Director, Social Media

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead a pod of up to 8 Social Media Strategists • Set the tone for excellence across the team and clients • Set goals for each client engagement in the pod • Ensure clients follow paid social advertising best practices and Directive's methodology • Understand campaign approval moments and support strategists in earning client approval • Identify roadblocks in one-on-one conversations and establish action plans to remove them • Build structure, create a cadence, proactively support, and empower the team through clear expectations • Manage strategic direction for accounts and growth and retention of key talent • Meet and exceed department KPIs, including client growth and goal attainment • Build client trust and relationships that create consistent renewals with senior stakeholders • Surface cross-sell opportunities aligned with client goals • Offset client churn through referrals, upsells, and cross-sells • Communicate results to client contacts, executives, and internal team members • Travel to visit clients approximately once per year per client or as needed

🎯 Requirements

• 4+ years of experience working at a performance/digital marketing agency; B2B experience is a bonus • 2+ years of people management experience • Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta • Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV • Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar advertising platforms and tools • Ability to delegate to team members • Ability to de-escalate client issues and proactively prevent them • Strong understanding of paid advertising principles, including ICP research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive and measure results via OCT • Proven, measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize, and manage multiple projects simultaneously • Must permanently reside in the United States and have established, current US work authorization without sponsorship • Ability to work from a home office with reliable internet access • Ability to operate a laptop, software platforms, and office productivity tools • Ability to remain stationary for extended periods and observe and interpret written/verbal communication

🏖️ Benefits

• Annual base salary range of $100,000-$135,000 USD with bonus eligibility • Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat • Remote work from anywhere in the US • Option to use state-of-the-art offices in Irvine, California • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities