Director, Product Marketing – Pricing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $134.4k - $244k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Lead pricing strategy, planning, and execution across DIRECTV’s residential video portfolio • Lead a team of three pricing professionals • Oversee annual price increases, acquisition and rack-rate pricing, promotional roll-offs, new package pricing, ancillary fees, and other customer bill changes • Establish business-case standards and pricing governance balancing revenue, margin, acquisition, churn, and long-term customer value • Develop pricing roadmaps and lead complex initiatives from strategic evaluation through implementation and performance measurement • Lead annual and in-year price management, including strategy, modeling, recommendations, execution, timing, magnitude, sequencing, and customer allocation • Maintain an integrated roadmap of customer bill changes and manage operational dependencies and churn risks • Own pricing architecture across packages, genre packs, add-ons, premium services, hardware, and portfolio components • Evaluate pricing for new packages, products, features, services, and major revenue or cost-recovery levers • Monitor competitive pricing, promotional constructs, package composition, and perceived value • Evaluate pricing constructs, elasticity, roll-off behavior, and margin impact • Build and oversee financial models, business cases, scenarios, and sensitivities • Measure post-launch performance against approved business cases • Establish pricing governance, approval processes, decision rights, and documentation standards • Coordinate proposed recurring or one-time customer bill changes • Present pricing strategies and recommendations to senior and executive leadership • Lead, coach, and develop pricing analysts and specialists • Establish team roles, priorities, performance expectations, and development plans • Build cross-functional partnerships and maintain accountability for pricing recommendations and outcomes

🎯 Requirements

• Extensive experience in pricing strategy, revenue management, product strategy, or a related discipline, preferably within subscription, telecommunications, media, entertainment, or another recurring-revenue business • Demonstrated experience leading large-scale price changes from initial strategy and financial modeling through implementation and performance measurement • Strong understanding of subscription pricing constructs, including introductory pricing, rack rates, promotional guarantees, roll-offs, fees, discounts, and everyday pricing • Experience evaluating new product or package pricing and managing pricing relationships across a multi-product portfolio • Advanced financial modeling and business-case development skills • Strong understanding of revenue, margin, churn, acquisition, customer lifetime value, and P&L impact • Ability to translate complex analyses into clear recommendations, decisions, and executive-level presentations • Ability to identify execution risks and coordinate complex initiatives across Finance, Product, Marketing, Technology, Billing, Sales, Care, Legal, and Communications • Strong understanding of pricing analytics, competitive intelligence, customer segmentation, elasticity, and post-launch performance measurement • Experience establishing governance processes, analytical standards, and decision frameworks • Proven people-leadership experience, including developing high-performing analytical teams • Excellent judgment and attention to detail • Ability to operate effectively in ambiguity, independently establish priorities, and execute a multi-month strategic roadmap with limited oversight • Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field • May require a background check due to routine access to DIRECTV and DIRECTV customer proprietary data • Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law • Must be located in the United States, excluding Alaska

🏖️ Benefits

• Less than 5% travel (approximately twice/year to Los Angeles, CA) • Base salary with market-competitive compensation structure • Bonus and benefits included in total compensation package (amounts not specified)