Director, Product Marketing

Job not on LinkedIn

🔥 2 minutes ago

🌐 United States, United Kingdom, +1 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇸🇮 Slovenia – Remote

🗻 New Hampshire – Remote

🗻 New Hampshire – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Loftware

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

🚘 Automotive

🍽️ Food & Beverage

🏥 Healthcare

Automotive • Food & Beverage • Healthcare

Loftware is a provider of cloud-based labeling and packaging artwork management software for global enterprises. Its SaaS platform centralizes label design, printing, compliance, and workflow automation, integrates with ERPs (SAP, Oracle, Microsoft Dynamics) and other business systems, and supports regulated industries such as life sciences, medical devices, and pharmaceuticals as well as manufacturing and consumer packaged goods. Loftware’s solutions enable validation-ready compliance, high-volume printing, connected packaging (QR/GS1 Digital Link), and improved traceability and time-to-market across supply chains.

📋 Description

• Lead Loftware's Product Marketing function • Define strategies that drive product adoption, market growth, and competitive differentiation • Own product positioning, messaging, pricing, packaging, launch strategy, and sales enablement • Partner across Product, Sales, Customer Success, and Marketing • Report to the Chief Product Officer • Lead a high-performing product marketing team • Influence company strategy through customer, market, and competitive insights • Develop content for Marketing and Sales product promotion • Provide sales enablement materials including value propositions, marketing assets, use cases, customer case studies, battle cards, presentations, and demos • Design, plan, and execute product launches • Analyze competitor products and offers to inform sales training, positioning, messaging, and new product development • Serve as the expert on target markets, buyers, and buying processes • Analyze market trends and conduct competitive pricing analysis • Align pricing strategies with business goals and customer needs • Build, lead, and mentor a high-performing team of product marketers • Foster collaboration, innovation, and accountability • Provide guidance and professional development to the team

🎯 Requirements

• 10+ years of Product Marketing, Product Management, or Go-to-Market experience supporting enterprise SaaS solutions • Demonstrated ownership of strategic product marketing initiatives • Proven people leadership experience, including building, leading, and developing high-performing teams • Experience influencing globally distributed stakeholders • Experience leading a business-critical function and contributing to departmental or company-level strategy • Demonstrated success developing and executing product marketing strategies that drive market awareness, customer adoption, revenue growth, and competitive differentiation • Experience leading pricing, packaging, positioning, product launches, and sales enablement programs for complex software portfolios • Strong strategic and commercial acumen • Ability to leverage market, customer, competitive, and industry insights to influence business and product strategy • Exceptional communication and presentation skills • Ability to translate complex technical capabilities into compelling customer value propositions • Ability to influence executive, technical, and commercial audiences • Ability to balance strategic leadership with operational execution, set priorities, allocate resources, and deliver measurable business outcomes • Must be able to work in a location without visa sponsorship

🏖️ Benefits

• Comprehensive training for all employees • Employee development and professional development opportunities • Inclusive, diverse, and belonging-focused workplace • Equal opportunities employment • Global team environment • Visa sponsorship is not available