Lead Product Marketing Manager, Digital Marketing

🕒 Yesterday

🇺🇸 United States – Remote

💵 $111.1k - $201.7k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels • Develop digital strategies guiding B2B prospects from awareness through consideration, conversion, and retention • Partner with creative, media, sales, product, programming, and agency teams to develop campaigns and ensure consistent messaging • Create and optimize digital content and messaging communicating DIRECTV FOR BUSINESS’s value proposition for commercial customers • Develop A/B and multivariate testing roadmaps to optimize messaging, offers, and channel mix • Manage cross-functional relationships across Product, Sales, Care, Analytics, Creative, Legal, and Finance • Own project timelines, manage dependencies, and resolve roadblocks • Communicate campaign status, results, and risks to leadership and incorporate feedback • Lead small projects independently and drive substantial portions of larger organizational initiatives • Analyze campaign performance and attribution using data and analytics to monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI • Use Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, marketing automation, and analytics platforms • Apply testing best practices to validate hypotheses and scale successful approaches • Serve as a product marketing subject matter expert • Establish and document best practices for the broader marketing organization • Guide, coach, and mentor less experienced team members

🎯 Requirements

• 3–5 years of digital marketing experience required • 5+ years of digital marketing experience desired • Experience preferably in telecommunications, media, sports, entertainment, B2B, or similar high-volume consumer business environments • Proven ability to manage complex, cross-functional projects with minimal oversight • Strong written and verbal communication skills, including experience presenting to leadership • Experience with customer segmentation, targeting, and A/B/multivariate testing methodologies • Preferred experience in telecom, subscription services, or related consumer-facing industries • Familiarity with churn reduction, retention, and ARPU-growth strategies • Experience mentoring or informally leading junior team members • Project management certification or equivalent experience, such as Agile/Scrum familiarity • Strategic thinking with a bias toward execution • Strong stakeholder management and influence without direct authority • Analytical rigor paired with creative problem-solving • Comfort operating independently in ambiguous, fast-paced environments • May require a background check due to routine access to proprietary customer data • Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law • Must be located in the United States, except Alaska

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location, job-related skills, experience, and relevant education or training • Bonus and benefits included in the total compensation package • Remote work arrangement