Lead Product Marketing Manager, Digital Marketing

🕒 September 17

🇺🇸 United States – Remote

💵 $111.1k - $201.7k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 34%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels • Develop digital strategies guiding B2B prospects from awareness through consideration, conversion, and retention • Partner with creative, media, sales, product, programming, and agency teams on campaigns and customer experience messaging • Create and optimize digital content and messaging for DIRECTV FOR BUSINESS, including sports, live programming, streaming, and commercial customers • Develop A/B and multivariate testing roadmaps to optimize messaging, offers, and channel mix • Manage cross-functional relationships with Product, Sales, Care, Analytics, Creative, Legal, and Finance • Own project timelines, dependencies, milestones, and roadblock resolution • Communicate campaign status, results, and risks to leadership • Lead small projects independently and drive substantial portions of larger initiatives • Analyze campaign performance, KPIs, conversion rates, and ROI with analytics agencies • Leverage marketing automation and analytics platforms to measure effectiveness and iterate strategy • Apply testing best practices and scale successful approaches • Serve as a product marketing subject matter expert • Establish and document marketing best practices • Guide, coach, and mentor less experienced team members

🎯 Requirements

• 3–5 years of digital marketing experience required; 5+ years desired • Experience preferably in telecommunications, media, sports, entertainment, B2B, or a similar high-volume consumer business environment • Proven ability to manage complex, cross-functional projects with minimal oversight • Strong written and verbal communication skills, including experience presenting to leadership • Experience with customer segmentation, targeting, and A/B/multivariate testing methodologies • Experience with marketing analytics and attribution, including Google Analytics, UTM tracking, conversion tracking, pixels, and dashboards • Strong understanding of the B2B customer journey • Experience with marketing automation and analytics platforms • Experience in telecom, subscription services, or a related consumer-facing industry preferred • Familiarity with churn reduction, retention, and ARPU-growth strategies preferred • Experience mentoring or informally leading junior team members preferred • Project management certification or equivalent experience, such as Agile/Scrum familiarity, preferred • May require a background check due to routine access to proprietary customer data • Must be located in the United States, excluding Alaska

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location, job-related skills, experience, and relevant education or training • Bonus eligibility • Benefits as part of total compensation package

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume