Senior Director, Retention Product Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $162.6k - $295.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Lead and manage a team of product marketing and strategy professionals, providing strategic guidance and mentorship • Own voluntary churn, a key company KPI • Use financial analysis and modeling to develop and prioritize investments against voluntary churn targets • Communicate investment opportunities to key stakeholders, including C-suite leadership, to secure alignment and approval • Design testing schemas, execute and manage tests, and report results using A/B testing • Build or inform business cases for capital projects that positively affect churn • Identify short- and long-term strategic initiatives to improve business performance and competitive positioning • Work with Operations, IT, and Engineering execution teams to implement strategies effectively • Collaborate with Customer Care, Analytics, Marketing, Product, and Finance stakeholders • Deliver short-term churn and cash-flow targets across DIRECTV’s video products

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred; MBA a plus • 7–10 years of experience in product marketing or related roles • At least 5 years in a senior leadership position • 5 years in a supervisory role • Proven track record developing and executing marketing strategies that drive business growth • Excellent analytical skills and ability to translate data into actionable marketing insights • Outstanding communication and presentation skills • Experience managing and mentoring high-performing marketing teams • Ability to work cross-functionally and influence stakeholders at all levels • Strong project management skills and ability to manage multiple initiatives simultaneously • Strong strategic thinking and problem-solving skills • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions • Industry-specific knowledge relevant to the company’s products or services highly desirable • May require a background check due to routine access to proprietary DIRECTV and customer data • Approximately 10% travel required • Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law

🏖️ Benefits

• Market-competitive compensation structure • Base salary only; bonus and benefits are excluded from the stated salary range • Approximately 10% travel • Remote work arrangement