Senior Lead, Partnerships and Sponsorships

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $134.4k - $244k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Establish and communicate the strategic direction for partnership activation • Align partnership activation with business objectives and customer communication plans • Identify and drive large-scale sponsorship opportunities • Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams • Refine B2C and B2B brand investment strategies with internal teams and external agencies • Manage and activate programmer content and third-party partner relationships • Collaborate with external communications teams to drive earned media and incremental reach • Drive customer acquisition and churn-reduction initiatives • Define go-to-market alignment with DIRECTV marketing teams • Analyze performance metrics and monitor partnership investments with analytics and insights teams • Coach and mentor the partnership team • Oversee activation budgets and maximize partnership investment effectiveness • Present partner activation updates, insights, recommendations, and ROI measurement results to senior leadership

🎯 Requirements

• 5–7 years of proven experience in partnership management, marketing, or a related field • Strong track record of driving successful activations • Exceptional leadership and team development skills • Strong analytical skills with experience in performance measurement and ROI analysis • Excellent communication and stakeholder management abilities • Ability to work collaboratively across diverse teams and functions • Strategic thinker with a results-oriented mindset • May require a background check due to routine access to DIRECTV and DIRECTV customer proprietary data • Must be able to work remotely from anywhere in the United States except Alaska • Approximately 25%–50% domestic travel

🏖️ Benefits

• Market-competitive compensation • Base salary structure determined by work location, role, level, job-related skills, experience, and relevant education or training • Bonus and benefits included in total compensation package (amounts not specified) • Remote work arrangement • Approximately 25%–50% domestic travel