Advertising Specialist

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🔥 1 minute ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

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Doc's Diesel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚘 Automotive

🏭 Manufacturing

🛍️ eCommerce

Automotive • Manufacturing • eCommerce

Doc's Diesel is an online retailer and manufacturer of heavy‑duty diesel maintenance parts and fluids for Cummins, Powerstroke, Duramax and EcoDiesel trucks. The company sells oil and filter maintenance kits, brake pads and rotors, hub assemblies, fuel and air filters, additives and other truck-specific replacement parts through a direct-to-consumer eCommerce store and offers wholesale/dealer programs and subscriptions. Doc’s emphasizes OEM-grade filtration and third‑party testing, targeting owner-operators, fleets, and diesel enthusiasts who want high-quality, affordably priced maintenance products without dealership markups.

📋 Description

• Own end-to-end Amazon Advertising performance against sales and profit targets, with TACOS as a primary measure of success. • Build, launch, manage, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display, expanding into DSP as the account scales. • Lead keyword and search-term research, campaign architecture, targeting, bid management, budget allocation, and placement optimization. • Develop and apply a repeatable process for taking new products from launch to maturity. • Identify and eliminate wasted spend while protecting sales momentum. • Recommend new catalog items and product opportunities that strengthen advertising performance and close gaps in the assortment. • Assess the listing and catalog factors that influence ad performance (pricing, reviews, conversion rate, Buy Box, titles, imagery, and content) and flag issues for resolution. • Deliver proactive, decision-ready reporting: performance versus goal, key changes, and next actions.

🎯 Requirements

• 2-3 years of hands-on Amazon Advertising experience. • Proven experience managing a large catalog (several Brands, thousand SKUs); auto parts experience strongly preferred. • Demonstrated track record managing six figures or more in monthly ad spend, with results you can walk us through. • Experience supporting stores generating eight figures or more in annual sales. • Command of the full performance metric set: ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, organic rank, and profitability. • Working knowledge of the P&L behind advertising, beyond the ad console. • Proven Amazon DSP capability, or a clear roadmap to it. • Strong use of advertising software and AI for campaign management, keyword work, and optimization.

🏖️ Benefits

• Health insurance, paid time off, and professional development opportunities, as expected in most roles.