Director of Ecommerce

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🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $90k - $110k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

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Doc's Diesel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Doc's Diesel is an online retailer and manufacturer of heavy‑duty diesel maintenance parts and fluids for Cummins, Powerstroke, Duramax and EcoDiesel trucks. The company sells oil and filter maintenance kits, brake pads and rotors, hub assemblies, fuel and air filters, additives and other truck-specific replacement parts through a direct-to-consumer eCommerce store and offers wholesale/dealer programs and subscriptions. Doc’s emphasizes OEM-grade filtration and third‑party testing, targeting owner-operators, fleets, and diesel enthusiasts who want high-quality, affordably priced maintenance products without dealership markups.

📋 Description

• Own site performance, conversion rate optimization, and on-site campaign execution across DTC channel • Manage a small, high-output ecommerce team • Ensure the site is always ready to convert: optimized, merchandised, and aligned to every campaign • Own Shopify CVR, AOV, and on-site revenue as primary KPIs • Lead structured A/B testing across PDPs, landing pages, collections, and checkout flow • Identify and eliminate friction points in the customer journey using analytics • Coordinate with the creative team on asset delivery timelines and on-site placement • Own the ecommerce marketing calendar from a site-execution standpoint

🎯 Requirements

• 5+ years of ecommerce experience with at least 3 years in a Shopify-primary DTC environment • Proven, measurable track record improving CVR and AOV for a physical product brand • Hands-on experience managing and developing direct reports (designers, listing managers, or similar) • Deep Shopify expertise: theme management, app ecosystem, analytics, merchandising, and storefront optimization • Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin • Proficiency with A/B testing tools, heatmaps, session recordings, and analytics platforms (GA4, Triple Whale, or equivalent) • Ability to operate as both strategist and executor: you build the plan and you get it done

🏖️ Benefits

• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization