Demand Generation Manager

🔥 13 minutes ago

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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📋 Description

• Decide target audiences, timing, messaging and channels for pipeline-generation campaigns • Run integrated campaigns across BDR outreach, events, LinkedIn and social, partner marketing, marketplaces, review sites, email, website and paid media • Own the integrated campaign calendar with one theme and offer per campaign • Build and run the ABM program with sales, including target-account lists, account tiers and plays • Launch go-to-market campaigns for new EHR integrations • Build automated sales enablement using intent signals, technology fit, hiring, funding and event attendance • Brief content, product marketing and web teams on campaign assets and landing pages • Track account- and buying-group-level engagement and pipeline • Build, enrich and maintain prospect lists using Salesforce, HubSpot, LinkedIn Sales Navigator, enrichment tools and intent data • Write, test and measure multi-touch email, phone and LinkedIn sequences with the BDR manager • Run campaign sprints and report weekly on meetings, conversion and pipeline by segment • Manage inbound nurture and MQL-to-SQL-to-pipeline conversion with sales • Own pipeline generation for events, including pre-event outreach, booth staffing, booked meetings, lead capture and post-event follow-up; approximately 25% travel • Manage paid search and paid social agency partnerships and align retargeting and ABM audiences • Own G2 and other review-site profiles and run an ongoing review program • Manage EHR and technology partner marketplace listings and support co-branded campaigns, webinars, events and lead follow-up • Use LinkedIn as a pipeline channel • Measure marketing-sourced and influenced pipeline, ABM engagement, meetings, opportunities, event and campaign efficiency, reviews, marketplace leads, partner leads and LinkedIn leads

🎯 Requirements

• 4–6 years in B2B SaaS marketing with direct ownership of field/event marketing and outbound or SDR programs • Record of running integrated, multi-channel and account-based campaigns, and building lists and messaging that measurably increased meetings and pipeline • Hands-on experience with Salesforce and HubSpot • Experience building and enriching lists with LinkedIn Sales Navigator and data or enrichment tools such as Seamless.AI, ZoomInfo, Clay or Apollo • Experience driving pipeline from trade shows, including pre-show outreach, booth work and post-show follow-up • Collaborative working style and ability to share outbound ownership with a BDR manager as a peer • Clear, concise writing for outbound email, LinkedIn and event invites • Comfort using AI tools for research, list work and copy testing • Digital marketing fluency across web, email, social and paid channels • Comfort reporting on pipeline, not just activity • Healthcare, health IT or EHR-ecosystem experience is a bonus • Experience running a G2 or review program is a bonus • Experience with partner or app marketplaces is a bonus

🏖️ Benefits

• Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a strong match • Annual bonus program based on role and company performance • Annual performance reviews with merit increases • In-person company kick-off to connect, collaborate, and celebrate • Equity opportunities to grow with us • Flexible remote work • Flexible paid time off • Competitive paid parental leave • Mental health support • Employee Assistance Programs (EAP) • Supportive, inclusive, and fun culture

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