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Customer Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

🦅 H1B Visa Sponsor

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👻 Ghost score 14%

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Logo of DoiT International

DoiT International

201 - 500 employees

Founded 2014

☁️ SaaS

💼 Consulting

SaaS • Cloud Services • Consulting

DoiT International is a cloud services company that provides comprehensive solutions for managing and optimizing cloud infrastructure across multiple platforms such as AWS, Google Cloud, and Microsoft Azure. Their services include cloud cost management, workload intelligence, automation, and consulting. DoiT International helps businesses optimize their cloud environments, improve performance, and enhance security through a combination of advanced technology and expert consulting.

📋 Description

• Drive incremental revenue from DoiT's existing customer base by marketing new product releases and services to customers most likely to adopt them • Report to the VP, Global Marketing • Partner with Customer Success Managers, Account Managers, Product Marketing, Product, and Data/Analytics teams • Identify usage signals, adoption patterns, and account characteristics indicating readiness for new products or services • Translate customer insights into segmented and prioritized target lists • Build launch and evergreen customer marketing campaigns • Create toolkits, email sequences, and talk tracks for CSM and AM activation • Maintain always-on campaigns mapped to onboarding milestones, usage thresholds, and renewal windows • Execute lifecycle, adoption, and revenue-focused email campaigns • Develop targeted customer portal messaging, banners, and content • Lead announcements and engagement in Slack and community channels • Use other non-paid channels such as in-app messaging, customer newsletters, and webinars • Support CSMs and AMs with marketing materials, campaigns, and resources • Gather field feedback and share campaign performance data • Measure incremental revenue, engagement, conversion, product adoption, and campaign reuse • Refine targeting and channel mix based on performance data

🎯 Requirements

• 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email • Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging • Experience in the B2B technology space • Ability to use customer data and insight to help target and prioritize campaigns • Comfortable working hands-on to build and execute campaigns

🏖️ Benefits

• Unlimited Vacation • Flexible Working Options • Health Insurance • Parental Leave • Employee Stock Option Plan • Home Office Allowance • Professional Development Stipend • Peer Recognition Program

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