Freelance TikTok Shop Manager

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• You will lead Doonails' TikTok Shop strategy and creator operations in the US. • Your main focus will be on keeping shop health metrics (AHR, OTDR, VTR) in the green. • You track AHR, OTDR, and VTR on a regular cadence, identify the root causes of metric drops early, and cooperate with the E-commerce team to implement corrective actions. • You connect TikTok Shop revenue to our broader attribution stack (Amazon, Online Shop), working with our analytics team to map the full customer journey and inform budget decisions. • You monitor the product feed and sync logic within the TikTok ecosystem. • You propose structured A/B tests on product titles, thumbnails, and CTAs based on TikTok trends.

🎯 Requirements

• TikTok Seller Center & Affiliate Center: Hands-on experience managing TikTok Shop from both sides, not just browsing the interface, but owning a live shop with real revenue. • Shop Health Metrics: You know what AHR, OTDR, and VTR mean, how to read them, and what levers to pull when they drop. • Cross-Platform Attribution: Experience connecting TikTok Shop performance to a broader attribution stack, Amazon, Shopify, or comparable e-commerce setups. • Feed Management & API Integrations: You've worked with product feeds, catalog syncs, or API-based integrations in an e-commerce environment. • A/B Testing & Conversion: A track record of running structured listing tests and translating results into measurable conversion improvements. • Communication: Fluent English, spoken and written. German is a plus but not required for this role.

🏖️ Benefits

• 💸 Fair compensation, tailored to your qualifications & experience • 🤝 A real ownership role with lots of trust & creative freedom • 📈 Growth potential: take on responsibility & contribute your ideas directly