Marketing Manager – New Channels Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $142.8k - $210k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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DoorDash

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

Food & Beverage • Logistics • eCommerce

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Lead DoorDash’s new channels strategy by identifying, testing, and scaling channels that drive incremental new customer and MAU growth • Own the strategy and roadmap for a portfolio of new channel bets • Build out the Influencer & Affiliate program, including creator recruitment, onboarding, commission structure, and content strategy • Partner with Engineering, MarTech, and Analytics to build measurement and attribution infrastructure, including deeplinking, tracking, and incrementality • Design and evolve incentive and budget structures for each channel • Set content and channel strategy across Rx, New Verticals, DashPass, and seasonal moments • Align channel plans with Product, Engineering, Analytics, and Finance priorities • Communicate program performance, risks, and roadmap progress to cross-functional partners and senior leadership • Report into the MAU Marketing lead • Oversee a substantial marketing budget

🎯 Requirements

• Bachelor’s degree or higher; MBA a plus • 5+ years of experience in performance, growth, or lifecycle marketing • Track record of identifying, testing, and scaling new marketing channels from 0 to 1 • Experience with affiliate/influencer, SMS, or other emerging channels • Experience collaborating on and leading cross-functional workstreams with Product, CRM, paid media, creative, analytics, and finance teams • Ability to operate with imperfect attribution and synthesize detailed data for data-driven decisions • Creative and entrepreneurial mindset for building 0-to-1 programs with limited resources • Excellent verbal and written communication skills • Ability to manage external partner relationships and brief senior stakeholders • Familiarity with affiliate networks and creator platforms such as Impact, CJ, CreatorIQ, and Tagger is nice to have • Familiarity with build-vs-buy tradeoffs for program infrastructure is nice to have

🏖️ Benefits

• Equity grants • 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off • Paid sick leave • Medical, dental, and vision benefits • 11 paid holidays • Disability and basic life insurance • Family-forming assistance • Mental health program • Flexible paid time off/vacation for salaried roles • 80 hours of paid sick time per year for salaried roles • Wellness expense reimbursement • Premium healthcare