Head of Brand Marketing, CPG

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dotdash Meredith

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

📣 Marketing

🍽️ Food & Beverage

🏥 Healthcare

Marketing • Food & Beverage • Healthcare

Dotdash Meredith is America's largest digital and print publisher, known for creating trusted content across a wide range of topics including health, finance, beauty, and home. With a commitment to providing the experiences people want and the answers they need, Dotdash Meredith reaches nearly 200 million people each month through its various brands such as PEOPLE, Investopedia, Serious Eats, and Byrdie. The company offers innovative tools such as the Intent Targeting Tool to enhance its digital advertising capabilities. Dotdash Meredith is recognized for its deep expertise in editorial content and premium publishing, making it a trusted source for both inspiration and essential information.

📋 Description

• Own brand positioning and go-to-market narratives for assigned brands • Translate core messages, audience storylines, and editorial priorities into materials for advertising clients • Lead conversations with editorial teams to identify initiatives, tentpoles, franchises, and content opportunities • Package editorial opportunities into advertiser-ready programs aligned with brand DNA and business priorities • Partner strategically with Sales, Sales Marketing, Account Strategy, Content Strategy, Design, and Research • Roll out new materials and opportunities internally • Support sales conversations as needed • Ensure assigned brands remain top of mind • Manage timelines and prioritize deliverables • Maintain high standards for storytelling and presentation quality • Improve the efficiency and consistency of the brand marketing process across assigned workstreams

🎯 Requirements

• Bachelor’s degree preferred or equivalent experience • 7–9 years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related field • Experience in the Beverage/CPG space is required • Experience developing and presenting advertiser-facing go-to-market materials and packaging opportunities grounded in editorial and audience insights • Experience serving as a strategic cross-functional partner in a deadline-driven environment • Excellent creative writing and storytelling skills • Ability to execute visually impactful presentations in Keynote and PowerPoint • Strong written, verbal, and presentation skills • Understanding of the advertising and publishing landscape, including digital, social, print, and experiential opportunities • Strong organizational skills and attention to detail • Ability to manage multiple priorities in a fast-paced environment • Proactive, collaborative approach • Ability to move initiatives forward and identify opportunities grounded in brand DNA • Ability to connect audience, brand, and marketplace insights to revenue-generating opportunities • Strong judgment and comfort navigating ambiguity while balancing strategy and execution • Less than 10% travel required to brand events, meetings, or partner-facing opportunities as needed • Must satisfy employment authorization verification through the federal E-Verify program

🏖️ Benefits

• Annual bonuses • Short- and long-term incentives • Medical coverage • Dental coverage • Vision coverage • Prescription drug coverage • Unlimited paid time off (PTO) • Adoption or surrogate assistance • Donation matching • Tuition reimbursement • Basic life insurance • Basic accidental death & dismemberment insurance • Supplemental life insurance • Supplemental accident insurance • Commuter benefits • Short-term and long-term disability • Health savings accounts • Flexible spending accounts • Family care benefits • 401K savings plan with company match • 10-12 paid holidays annually • Paid parental leave for birthing and non-birthing parents • Voluntary pet insurance • Accident, critical and hospital indemnity health insurance coverage • Voluntary life and disability insurance