Senior Manager, Event Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $85k - $100k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Dotdash Meredith

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

📣 Marketing

🍽️ Food & Beverage

🏥 Healthcare

Marketing • Food & Beverage • Healthcare

Dotdash Meredith is America's largest digital and print publisher, known for creating trusted content across a wide range of topics including health, finance, beauty, and home. With a commitment to providing the experiences people want and the answers they need, Dotdash Meredith reaches nearly 200 million people each month through its various brands such as PEOPLE, Investopedia, Serious Eats, and Byrdie. The company offers innovative tools such as the Intent Targeting Tool to enhance its digital advertising capabilities. Dotdash Meredith is recognized for its deep expertise in editorial content and premium publishing, making it a trusted source for both inspiration and essential information.

📋 Description

• Develop and execute integrated, multi-channel marketing strategies across People Inc.’s festivals and events • Drive attendance, ticket revenue, and brand growth • Lead marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, Charleston, and other events • Develop event positioning, attendee personas, and customer profiles • Steward event brands and build sustained consumer demand • Collaborate with internal stakeholders in a complex, matrixed organization • Coordinate use of People Inc. marketing channels • Build relationships with local businesses, community leaders, tourism partners, and cultural organizations • Coordinate direct mail, paid social campaigns, grassroots marketing, programmatic, search, and other paid channels • Work with editorial staff to create event assets, highlight milestones, and develop event stories • Develop social media schedules, track editorial impact, and manage event-specific social media accounts • Analyze marketing campaigns, attendance projections, and event audience demographics

🎯 Requirements

• Bachelor’s degree, preferably in marketing, communications, or a related field, or equivalent work experience • Minimum 7+ years direct-to-consumer marketing experience, preferably for events/festivals • Strong communication skills for collaboration with internal and external stakeholders • Paid social and media buying experience • Exceptional attention to detail • Effective project management skills and ability to manage multiple projects simultaneously to meet deadlines • Experience with data-driven KPIs, tracking, and reporting success • Proficiency with Meta Business Suite, Jira, Google Suite, social automation systems, and Airtable • Approximately 15% travel required • Employment authorization verification through the federal E-Verify program

🏖️ Benefits

• Annual bonuses • Short- and long-term incentives • Medical coverage • Dental coverage • Vision coverage • Prescription drug coverage • Unlimited paid time off (PTO) • Adoption or surrogate assistance • Donation matching • Tuition reimbursement • Basic life insurance • Basic accidental death & dismemberment • Supplemental life insurance • Supplemental accident insurance • Commuter benefits • Short-term and long-term disability • Health savings accounts • Flexible spending accounts • Family care benefits • 401K savings plan with a company match program • 10-12 paid holidays annually • Generous paid parental leave for birthing and non-birthing parents • Voluntary pet insurance • Accident, critical and hospital indemnity health insurance coverage • Voluntary life and disability insurance • Fully remote work with no in-office requirements