Senior Media Buyer, B2B High-Ticket Funnels

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Downtown Development District of New Orleans

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏠 Real Estate

🤝 B2B

🏛️ Government

Real Estate • B2B • Government

Downtown Development District of New Orleans is an organization focused on enhancing and promoting the commercial and residential areas of downtown New Orleans. It plays a crucial role in the development and revitalization of the city, overseeing real estate initiatives, increasing public safety, and facilitating events that attract visitors. The DDD aims to create a vibrant urban environment, supporting local businesses and improving the overall quality of life for residents.

📋 Description

• Own and scale profitable Meta ads for GNO Partners, consistently generating qualified, show-up calls within target costs at $60k+/month ad spend, while improving funnel performance over time. • Plan, build and manage Meta campaigns for: Application funnels to book-a-call funnels, Lead magnet funnels feeding to sales calls. • Set up and maintain tracking (Pixel, CAPI, custom conversions, UTMs, offline events) and troubleshoot issues. • Own weekly reporting: key KPIs, insights, and clear action plan. • Analyze full funnel (impressions → click → opt-in → call booked → show → sale) and propose fixes beyond “change targeting.” • Collaborate with founder/copy/design on new angles, offers, and creatives. • Document structures, naming conventions, and SOPs.

🎯 Requirements

• 2+ years running Meta ads specifically for coaches / agencies / B2B service businesses. • Proven history managing $60k+/month on Meta for at least 6 consecutive months. • Demonstrated ability to generate qualified calls under $500 for 2+ years. • Hands-on experience with call funnels and/or application funnels and lead magnet funnels. • Strong understanding of funnel metrics and sales pipelines, not just front-end CPL. • Solid tech: Events Manager, CAPI, custom conversions, UTMs, basic GA4/attribution, CRM (Pipedrive). • Excellent written English and clear, structured thinking.