Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Digital Preservation Coalition

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2001

🤲 Charity

📚 Education

🤝 Non-profit

Charity • Education • Non-profit

Digital Preservation Coalition is an organization dedicated to the preservation of digital materials. It provides resources, guidance, and support for institutions and professionals engaged in digital preservation practices. The coalition facilitates knowledge exchange, best practices, and the development of competent workforces to address the challenges of digital preservation, fostering a collaborative community among its members.

📋 Description

• Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership review • Build and maintain attribution infrastructure, including UTM frameworks and campaign-to-revenue reporting via Salesforce Campaign Influence • Advance attribution and reporting toward an AI-powered practice with automated anomaly detection, AI-assisted narrative summaries, and faster answers to board and leadership questions • Own Pardot (Salesforce Marketing Cloud Account Engagement) administration end to end, including automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data hygiene • Maintain clean, synchronized data between Pardot and Salesforce, including lead routing, lifecycle-stage integrity, and deduplication • Build cohort-based MQL reporting showing conversion from MQL through pipeline and closed revenue for board-level review • Use Claude to produce persona- and industry-specific messaging variants and campaign assets, including email sequences, landing page copy, and ad copy • Identify and build AI workflows to replace repetitive operations work such as enrichment, routing, QA, and reporting preparation • Partner with demand generation, sales, and RevOps to diagnose funnel leaks and instrument fixes • Document systems, workflows, and runbooks • Ensure compliance with CAN-SPAM, GDPR, and CCPA across automated and AI-assisted communications • Report to the VP Demand Marketing

🎯 Requirements

• 5 years in marketing operations, RevOps, or a similar systems/analytics role at a B2B SaaS or B2B company • Hands-on Pardot / Marketing Cloud Account Engagement administration experience, including automation rules, scoring, Engagement Studio, and segmentation • Salesforce experience with campaign management, lead routing, Campaign Influence, or equivalent attribution reporting • Demonstrated experience building multi-touch attribution models and reporting relied upon by leadership • Real, demonstrable use of Claude or a comparable LLM to produce messaging or content variants at scale, including actual prompts and workflows • Working SQL for ad hoc analysis and troubleshooting • Strong grasp of B2B funnel metrics, cohort analysis, and lead scoring methodology • Ability to build and explain stage-to-stage conversion reporting to an executive or board audience • Track record of improving inaccurate or insufficient dashboards and rebuilding reporting • Comfort serving as the operations and analytics backbone across Marketing, Sales, and Leadership • Initiative to identify gaps and fix them proactively • Prior experience building AI-assisted content or reporting workflows beyond single-prompt use is nice to have • Experience with enrichment or intent tools such as ZoomInfo, Clearbit, or 6sense is nice to have • BI/dashboard tool experience with Tableau, Looker, or Power BI is nice to have

🏖️ Benefits

• Competitive salary and benefits package • Tangible career development opportunities • Dedicated training time to support professional growth • Life Insurance • Private Health Insurance • Other employee benefits