Marketing Operations Specialist

🔥 3 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Nautilus Solar Energy, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

⚡ Energy

Energy • Renewable Energy

Nautilus Solar Energy, LLC is a company dedicated to revolutionizing energy consumption with solar power through their network of community solar farms. By providing customers an affordable and easy alternative to traditional coal, gas, and nuclear energy sources, Nautilus Solar allows individuals and communities to access clean energy while benefiting from reduced electricity bills. They manage 127 solar farms, serving over 40,000 subscribers who earn solar credits that offset their energy use. Committed to reducing carbon emissions, Nautilus Solar offers a cost-effective and sustainable way for individuals to make a positive environmental impact without high upfront costs.

📋 Description

• Administer HubSpot marketing automation, lists, workflows, forms, landing pages, customer journeys, drip campaigns, reporting, and data hygiene • Support integrations between HubSpot, attribution tools, and third-party technologies • Maintain and optimize the website and landing pages, including content, metadata, UX/UI, SEO, AEO, traffic, engagement, and conversion • Work across sales, policy, origination, and customer care teams to understand customer needs • Create and adapt digital marketing assets including emails, landing pages, forms, ads, customer education materials, and campaign collateral • Monitor, analyze, and report on campaign, website, and funnel performance • Provide recommendations to improve traffic, engagement, attribution confidence, and ROI • Support lifecycle communications across email and SMS through segmentation, compliant execution, performance tracking, and retention-focused campaigns • Manage marketing projects, campaign calendars, prioritization tools, documentation, and standard operating procedures • Collaborate with internal and external teams on market launches, customer education, subscriber acquisition, retention, and brand-building efforts across community solar markets

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, digital marketing, or a related field • 5+ years of digital marketing experience, preferably in consumer-facing industry • Hands-on experience administering HubSpot, including workflows, lists, forms, landing pages, customer journeys, drip campaigns, reporting, marketing automation, and data hygiene • Experience with data cleansing, list hygiene, deduplication, field standardization, and maintaining accurate marketing database records • Experience maintaining websites and landing pages, including HubSpot CMS or similar content management tools • Working knowledge of UX/UI principles, website usability, landing page testing, conversion rate optimization, and customer journey improvements • Strong understanding of SEO, SEM, and AEO fundamentals, including keyword strategy, on-page optimization, structured data and schema, search intent, answer-focused content, and performance measurement • Experience executing and reporting on paid and organic campaigns across Google, Meta, Reddit, or other digital advertising channels • Proficiency with Adobe Creative Suite and Canva • Experience with Google Analytics 4, Google Search Console, UTM tracking, dashboard development, data visualization, and performance reporting • Strong project management skills with experience using Monday.com or similar platform • Excellent written and verbal communication skills • Strong attention to detail, organization, analytical thinking, and ability to manage multiple priorities in a fast-paced, cross-functional environment • Basic HTML/CSS knowledge • Unrestricted authorization to work in the U.S.

🏖️ Benefits

• Fully remote opportunity • Occasional travel